13 Polaris White Xj-l 5l V8 Sedan *picnic Tables *heated & Ventilated F/r Seats on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Tata Motors posts quarterly loss and warns of inflationary costs

BENGALURU — Jaguar Land Rover (JLR) owner Tata Motors reported a quarterly loss on Monday that was bigger than expected and warned of rising inflationary costs. Automakers worldwide have been roiled by chip shortages, supply chain disruptions, COVID-19 restrictions and rising raw material prices after a short-lived recovery towards the end of 2020. "Demand remains strong despite near term concerns ... the semiconductor supply situation is improving gradually whilst inflation worries persist," Tata Motors said in an exchange filing. The company expects chip shortages at JLR to continue through 2022 as suppliers gradually ramp up production, and is also engaging directly with chip manufacturers to secure supply longer-term supplies for the Range Rover maker, it said. Tata Motors' consolidated net loss came in at 15.16 billion rupees ($203.23 million) for the quarter ended Dec. 31, compared to a profit of 29.06 billion rupees a year earlier, when an easing of pandemic-related restrictions led to a pick-up in sales. However, the recovery was short-lived as acute semiconductor shortages and supply chain disruptions delayed production, and Tata Motors slipped back to losses. For the reported quarter, analysts had expected the Mumbai-based company to report a loss of 3.30 billion rupees, according to Refinitiv IBES data. Tata Motors' earnings before interest, taxes, depreciation, and amortization (EBITDA) margin, a key measure of profitability, was 10.2% for the quarter, above estimates of 9.3%. Total revenue from operations for the quarter fell 4.5% to 722.29 billion rupees, below estimates of 775.93 billion rupees. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Earnings/Financials Jaguar Land Rover

Jaguar considering lightweight F-Type Club Sport?

In the market for a Jaguar F-Type? Then let us commend you, first of all, on your good taste. But you've got a difficult decision ahead of you: Do you go for the power of the V8 or the lighter weight of the V6? It's a tough call, even if the ~$30k range in price from the entry model to the flagship doesn't phase you.
Well, to make the decision easier (or potentially more difficult), Jaguar is said to be looking into yet another tempting option: that of a lightweight Club Sport model. Tipped to be based on the coupe (and not the heavier roadster), the F-Type Club Sport would allegedly shed a good 400 pounds or so off the curb weight, not so much through the removal of one component or another but through a "holistic" approach that would call on all aspects of the car to play their part in ditching excess weight. That could mean everything from carbon-fiber body panels to a stripped-out interior denuded of sound-deadening materials and creature comforts, says Auto Express.
In developing the rumored F-Type Club Sport, Jaguar is apparently facing a similar dilemma to what buyers are pondering: will it base the track-focused model on the top-of-the-line F-Type R, with its 5.0-liter supercharged V8 driving 542 horsepower to the rear set of lighweight alloys but weighing down the schnoz? Or should it try to get more power out of the lighter 3.0-liter supercharged V6, which currently nets 340 hp in base form and 380 in S spec? Let Jag know what you'd do by leaving your thoughts in Comments.