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Jaguar puts Mourinho on ice

There is principal among the persecuted to embrace insults and turn them around. That's how the gay community turned "queer" from a pejorative term into a badge of pride. Now Jaguar has done the same with "footballer's car." While this has been generally seen as the UK equivalent of a "rapper's car," generally a big four-wheel-drive such as a Range Rover, blinged up so as to make it unusable off-road, Jaguar has taken the curious step of deliberately putting a footballer in the new F-Pace. Before you can even buy a Jaguar F-Pace, the company has taken ex-Chelsea and Real Madrid manager Jose Mourinho to Northern Sweden to drive a prototype on ice. And there is not an ounce of bling about the event. It was run on 60 km (37 miles) of frozen lake at Jaguar Land Rover's extreme testing facility in Arjeplog, Sweden, which is 40 miles from the Arctic Circle. And it's not just JLR engineers who get to do this. Jaguar sells the "Jaguar Ice Drive Experience," while Porsche has something similar and if you really want to go for it there is a company that does it in Porsches, Maseratis, and the wonderful Alfa 4C. But those are not footballers' cars. Jag quotes Mourinho as saying, "The experience was magnificent. For people in my world, I think a few days in a place like this is magnificent." However even if you read it in a Spanish accent it still sounds like it was written by a PR man. Ditto the quote "I am always learning. Even in football, which is an area that obviously I feel that I'm an expert, I'm never perfect and I always learn." What Jaguar gets out of the association is some quotes about Mourinho's plans – he's going to stay in the UK – which means the major UK papers might pick it up. They probably will and then ignore all the cool ice driving stuff. What we get as car nuts is some awesome footage of the car power-sliding with rooster tails of snow. It's a good looking car; I've seen some testing on the roads around Jaguar's home of Coventry and did a double take. It's a little Macan-like but better looking. I've driven the F-Type with both the 375-HP V6 used in the Mourinho F-Pace piece and the 550-hp supercharged V8, and the V6 is plenty. Until you drive the V8, which blows your mind way. Indeed I have the letter on my desk pleading guilty to the fixed penalty (62 in a 50) that I picked up in the F-Type. What you can't tell from the video is how good the V6 sounds. How it does a nice little wake-the-neighbours blip when you switch it on.

Jaguar F-Type gets even more British with Design Edition

Short of maybe driving a Morgan while wearing tweed and smoking a pipe, automobiles don't come much more quintessentially British than a Jaguar. But now the F-Type is going to be even more so with the launch of the new British Design Edition. It's based on the six-cylinder F-Type S, but upgrades with a series of special touches to set it apart. Red, white, and blue are the dominant colors from which buyers will be able to choose both the exterior color and that of the interior contrast stitching. The leather interior comes in black, and those less patriotically inclined can spec the outside to match. The British Design Edition also features 20-inch wheels in dark gray satin finish, packing upgraded brakes with red calipers. The Design package comes standard with upgraded aero, as does the 12-speaker Meridian sound system. And naturally there are special insignia inside and out. Buyers will be able to choose between coupe or convertible and rear- or all-wheel drive, but either way motivation comes in the form of JLR's 3.0-liter supercharged V6, driving 380 horsepower and 339 pound-feet of torque through an eight-speed automatic transmission. Only 300 units will be coming to the United States, with prices starting at $92,100 (plus a $995 destination charge) – representing a substantial $14.8k premium over the $77,300 price of entry for an F-Type S Coupe. Spec one out with similar options and you'd be looking at $86,250, which makes the privilege (and resale value) of acquiring the limited edition a $5,850 proposition. Any way you cut it, though, the elbow patches cost extra.

Jaguar Land Rover opens winter testing facility in Minnesota

As it begins the rollout of the all-wheel-drive Jaguar XJ and XF models, Jaguar Land Rover has just announced that it has opened a new facility in northern Minnesota for winter testing. Located in International Falls, MN (on the US and Canadian border), the British automaker says it is one of the coldest locations in the Continental US. Jaguar's new Instinctive All Wheel Drive system was developed primarily to help sell more cars in the northern US, so it only makes sense to open a testing area in the US as well.
With temperatures that can drop to minus 55 degrees Fahrenheit, International Falls was chosen to mimic some of the worst weather a Jaguar or Land Rover will ever see. The grounds house testing chambers, various road surfaces and even a frozen lake. This new facility complements the hot-weather testing grounds in Phoenix, AZ.
The official press release is posted below.