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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Jaguar might not sell many XF Sportbrakes in the U.S., but here's why it's trying

One of the wonderful surprises of this year was when we learned that the U.S. would receive the XF Sportbrake wagon, and — less of a surprise — it's as much a looker as the previous generation. And while we're never one to look a gift car in the grille, it did seem strange that Jaguar would attempt to bring a wagon to the U.S., especially when it already had a similarly sized F-Pace crossover. So we spoke with Jaguar CEO Joe Eberhardt, Jaguar Design Director Ian Callum, and Jaguar's head of product planning in the U.S. to find out what prompted the company to bring the XF Sportbrake here. There were a few key reasons. One was simply that the folks at Jaguar really like the car, and they know that journalists like wagons. That doesn't exactly pay the bills for a car, but the enthusiasm is good. According to these people at Jaguar, though, they do believe there is a market for the car, and they expect to sell most of them on the coasts. Obviously, even if Jaguar sees a wagon market, it's still going to be much smaller than for crossover SUVs. But no matter how small that market is, Jaguar has an extra advantage for bringing the wagon here. The company knew it was going to make a wagon regardless of whether it would come to America, since the wagon market in Europe is so strong. In fact, Jaguar expects that half of XF sales in Europe will be Sportbrakes. So the majority of the engineering costs will be covered from those sales. The folks at Jaguar also told us that the car wasn't difficult to homologate for the U.S., so the cost of bringing it here was minimal. So in the worst case scenario that has the XF Sportbrake hardly selling in America, Jaguar isn't going to be seriously hurt. And if it's a success, then it's even more of a success. So the XF Sportbrake isn't purely a passion product, but that's OK. It means consumers have one more option to the multitude of crossovers in the U.S., and enthusiasts have the chance to own a super cool wagon. Also, although the XF Sportbrake is currently only available in America in top-level 380-horsepower S trim, Jaguar said lower trim levels and lower-output engines, all at lower prices, will be available here in the coming year or so. Meaning there will be even more ways to satisfy your wagon itch. Related Video:

Jaguar crossover to be named F-Pace [w/video]

Remember when the Apple iPad came out, and even reclusive Myanmar tribes were signing up for the Internet just so they could comment, "What kind of @#$%^ name is that?" But now, no one thinks "iPad" is unusual. Well, maybe the name of the new Jaguar crossover, F-Pace, will be like that. Maybe. We're told it was christened after worshipping at the altars of the F-Type and the company tagline, "Grace, Pace and Space" coined by founding father Sir William Lyons. The rest of it shouldn't give pause, though. Called a "performance crossover," the production version of the CX-17 concept will have five seats and be built on the firm's new aluminum-intensive platform. It's promised to have an "advanced suspension system" that incorporates both Jaguar's Instinctive All Wheel Drive and All Surface Progress Control tech, the latter being a low-speed cruise control for handling slippery surfaces, touted on the coming XE R-Sport model. Unfortunately, we've been told the production F-Pace won't actually get a Detroit Auto Show reveal, despite the video leading us to believe that will be the case. However, the CUV is well into development testing and will hit showrooms next year. So get ready. For the F-Pace. There's video above, you can click on the inset image to begin acquainting yourself with that name, and a press release below has a few more particulars. JAGUAR F-PACE: AN ALL-NEW PERFORMANCE CROSSOVER TO JOIN LINE-UP IN 2016 - Jaguar announces F-PACE – the production version of the breakthrough C-X17 concept car - A highly-efficient five-seat performance crossover underpinned by Jaguar's innovative aluminium-intensive architecture and advanced suspension system - All-weather and dynamic driving traction to be aided by the Instinctive All Wheel Drive® system and Jaguar's All Surface Progress Control technology* - The Jaguar F-PACE will deliver an unrivalled blend of style, performance and practicality (MAHWAH, NJ) – January 11, 2015 – Jaguar has today confirmed it will introduce an all-new model to the Jaguar line-up, to go on-sale in 2016, named the Jaguar F-PACE. Ian Callum, Director of Design, Jaguar, commented, "We received such an overwhelmingly positive response to the C-X17 concept car last year that we just had to make it a reality. "The Jaguar F-PACE, inspired by the F-TYPE, represents a perfectly judged balance of style, performance and practicality.