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Jaguar F-Pace runs support at Tour de France

Jaguar is going back to the Tour de France. The British automaker will once again support Team Sky in its latest campaign for cycling's biggest prize by loaning out an F-Pace prototype that will run during the brutal first stage of this year's event. This marks our first genuine look at the production sheetmetal, which is lightly obscured by the Team Sky/Jaguar camouflage. Sporting a black theme, it features blue accents, carbon fiber, rubber, and chain elements reminiscent of a racing bike. Outside of that, it looks a lot like C-X17 Concept that previewed the F-Pace. Like the F-Type that was used by Team Sky in last year's race, the F-Pace will carry the team's director and a driver. They'll be joined this year by a mechanic and the team's physician, while the large trunk will house sports drinks, clothing for the riders, and spare parts for their bikes. "We are delighted to be supporting Team Sky again at such a prestigious sporting event and are excited at the prospect of the F-Pace being seen in action in public for the first time," Kevin Stride, the CUV's line director, said in the attached statement. "The Jaguar F-Pace is a striking balance of performance, style, and practicality. And what better way to showcase the vehicle's attributes than on this crucial first leg of the Tour de France." Scroll down for the full press release from Jaguar. JAGUAR F-PACE PROTOTYPE TO LEAD TEAM SKY AT THE TOUR DE FRANCE #FPACE STRICTLY UNDER EMBARGO UNTIL 00:01 BST WEDNESDAY 1 JULY 2015 ? Jaguar F-PACE breaks cover at the Tour de France as official Team Sky support vehicle ? Prototype version of Jaguar's first performance crossover will be seen in public for the first time with light camouflage ? Team Sky rider Chris Froome stars alongside the Jaguar F-PACE in a short film showing real world testing of the prototype at their training camp ? Jaguar Land Rover Special Vehicle Operations designs cutting edge bike racking solution to optimise quick-release of Team Sky's Pinarello Bolide TT bikes for Stage One Wednesday 1 July 2015: Jaguar will set the pace for Team Sky this Saturday when a prototype version of the highly anticipated Jaguar F-PACE will support the team at the Tour de France Grand Depart in Utrecht. Jaguar's first performance crossover is due to be revealed later in the year and is in its final stages of development.

Jaguar returns to open-wheel racing with Formula E team [w/video]

One of the most legendary names in motor racing – Jaguar – is returning to the open-wheel racing, but not with an internal-combustion engine. The British company has confirmed its plans to enter the FIA Formula E Championship. Though the British automaker has revealed little in the way of concrete details, the team is set to join the electric grid for the third season starting next fall. Jaguar will team up with Williams as its technical partner, drawing on the relationship they established in developing the C-X75 hybrid hypercar concept and on Williams' considerable racing expertise. The F1 team founded by Frank Williams developed the battery system for the SRT_01E that all the teams are using currently. "Electric vehicles will absolutely play a role in Jaguar Land Rover's future product portfolio and Formula E will give us a unique opportunity to further our development of electrification technologies," said JLR's chief engineer Nick Rogers. "The Championship will enable us to engineer and test our advanced technologies under extreme performance conditions." The company recently showcased new battery propulsion technology and is said to be developing an electric crossover to be dubbed the Jaguar E-Pace. Jaguar won Le Mans five times in the 1950s and twice again in 1988 and '90, and racked up victories in touring cars in the early 80s. Most recently Jaguar Racing represented the company in Formula One until then-parent Ford sold the team to Red Bull in 2004 before divesting itself from the company altogether in 2007. Aside from the XKR GT3/GT2 that it furnished to privateer teams, Jaguar has not competed in any major racing series since. Jaguar joins Audi, Renault, and PSA Peugeot Citroen on the Formula E grid. The announcement coincides with the withdrawal from the series of the Trulli team. Former F1 driver Jarno Trulli took over the outfit from Drayson and is now relinquishing the slot back to the series organizers effective immediately, dropping the grid down to 9 teams and 18 cars until Jaguar takes its place next season. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.