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2016 Jaguar F-Type S Coupe Quick Spin [w/video]

The Jaguar F-Type – as either a coupe or a convertible – has proved easy to fall in love with. It's one of the best looking cars in the world, period. And it has been endowed since launch with lovely engine options on either end of the range, athletic rear-drive handling, and a tuneful exhaust that sets one's heart to thumping. So how does Jaguar improve on such a winning formula? The answer that enthusiasts have hoped for is that Jag offer its sports machine with a traditional manual gearbox. And for the 2016 model year, those hopes have been fulfilled. Always wiling to take one for the team, I flew out to New York state to drive the 2016 F-Type S Coupe, fitted with the new manual transmission. (The trip included time in the F-Type R AWD that you'll hear more about later, and a long stint in the Range Rover Sport SVR, so I wasn't exactly shy about requesting the gig.) The short version is that the F and the 6MT get along like special sauce, lettuce, and cheese. But for the detailed blow-by-blow follow along. Driving Notes So, how is the manual? That's the primary force animating this review, after all. The short answers are: great, fine, just dandy. The middleweight clutch (not too light, not too firm) is easy to operate at speed or in heavy traffic. The gearlever offers positive, smooth action, not particularly mechanical, with throws that are of average length. The closest analogous experience I've had is with BMW manuals, though the Jag's clutch is slicker. But the biggest win for the stick shift in the F-Type is spiritual (if you'll excuse my being a bit romantic). This is after all the heir to the E-Type legend, a stirring rear-drive coupe (or convertible) that looks like wet sex and goes like heaving hell. The eight-speed automatic will continue to offer a more modern driving experience, but the manual just feels right with the car. You're going to have to prefer that kind of purity over outright speed to get the manual, too. Jag with sell you a hand-shaker with the base, 340-horsepower F-Type or the 380-horse F-Type S, but not with the V8 or new-for-'16 AWD variants. The supercharged V6 in the S is far from disappointing. Keep the sport exhaust active and you're likely to be the best sounding thing on the road that day, unless you run up on a coffee klatch of Ferraris.

Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.