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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar will sell 10 fully restored Series 1 E-Types

The Jaguar Land Rover "Reborn" program is expanding its offerings yet again. The newest offering is the first from the Jaguar side of the company, and naturally the first car is a Series 1 E-Type. Jaguar Classic will restore 10 of the first-generation E-Types, and the cars will be sold directly to consumers from the company. The very first of the cars is the 1965 model you see above, which will make its public debut next week at the Techno-Classica Essen show in Germany. It's a 4.2-liter model finished in "Opalescent Gunmetal Grey." According to Jaguar, it was originally sent to California where it racked up 78,000 miles, and then was put into storage in 1983. Jaguar then acquired the car, and the Jaguar Classic department proceeded to restore it to factory specifications. Jaguar fixed and retained as many original parts as possible, and used replacement Jaguar Classic parts as needed. The car is fully numbers-matching with the original engine and transmission. If you're interested in purchasing this E-Type, or one of the other nine, you'd better have a hefty pocketbook. A standard restored car done to factory specs will start at about $355,000 at current exchange rates. If you want to spend more, Jaguar offers a few extra cost options such as an upgraded cooling system based on the one found in the Lightweight E-Type, a fully synchromesh transmission for early models without it, and upgraded front brake calipers from the later Series 2 E-Type. Related Video:

Watch a Jaguar F-Type R drag a parachute at 186 mph

With carbon-ceramic brakes on offer, the Jaguar F-Type R Coupe can shed off speed even faster than it can rack it up. Even the standard steel rotors do a pretty good job of it. But what would happen if you deployed a parachute out the back of the Jag at 186 miles per hour, like you might with a drag racer? That's what the British automaker has found out in this latest video. And just why would they do such a thing, you ask? Because Bloodhound, that's why. Jaguar is providing technical support to the Bloodhound SSC land speed record attempt, and one of the roles into which the F-Type has been pressed is to check the parachute that will (along with the air brakes and rotors) form an integral part of the jet- and rocket-powered vehicle's run. To make sure the chute would do its job, the team put Royal Air Force pilot Andy Green behind the wheel of the specially equipped F-Type at the RAF air base in Bentwaters, Suffolk, UK, had him speed down the runway up to the car's top speed and deploy the chute. Fortunately, as you can see from the minute-long clip, everything seemed to have gone according to plan – though we're not sure about the logic behind the assertion that if "it worked at 180, it will definitely work at a thousand miles an hour." Related Video: Jaguar F-TYPE Performs Mission Critical Parachute Deployment Test for British World Land Speed Record Challenger Bloodhound SSC 12 June 2015 - World land speed record holder Andy Green drives an F-TYPE R Coupe at top speed of 186mph to test Bloodhound SSC's parachute deployment system - The test continues Jaguar's technical partnership in the world land speed record attempt, following a high-speed communications test run in South Africa in 2014 - Jaguar will be at the heart of Bloodhound SSC providing its 5.0-litre 550PS supercharged V8 engine to power the rocket's oxidiser pump Today, Jaguar and the world land speed record holder RAF Wing Commander Andy Green performed vital high-speed parachute tests as part of the company's on-going technical support for this unique engineering adventure: creating a car that can cover a mile in just 3.6 seconds. The jet and rocket powered car, which aims to surpass the current record of 763.035mph before targeting 1000mph, has multiple braking systems including air-brakes ('doors' mounted on the side of the car which open to increase aerodynamic drag) and disc brakes (used when slowing down from 200mph).