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Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

Jaguar says F-Type sales off to flying start

As we noted in our recent first drive, Jaguar's luscious new F-Type roadster is a bit of a tweener in both size and cost, lining up in between rival Porsche's Boxster and 911. That one-for-two-segment strategy is showing early signs of paying off, with Automotive News reporting that half of the car's 2014 production allotment is already sold. We're not talking huge numbers - sports cars in this segment only "have a global annual volume of about 75,000 units and a market share of 0.1 percent," notes Jaguar brand director Adrian Hallmark. Yet the company figures the F-Type will work out to about 15 to 20 percent of its total volume of around 60,000 units.
From where we sit, this is all very encouraging news, but it's way too early to call the F-Type a smash hit. The sports car segment is known for its fickleness and its front-loaded sales curve, so the real measure of success will be how it fares over the next few years after early adopters get their cars. Jaguar will have to work to keep the F-Type fresh with new variants, and we hear it's prepared to do just that. The British luxury marque hasn't confirmed a hardtop coupe variant yet, but patent images and spy shots suggest one is on the way shortly, and it ought to extend the model's appeal greatly. A four-cylinder option and a manual transmission have also been rumored, and presumably Jaguar will eventually launch higher-performance R and R-S variants as it has done with various model lines, including its other sporty two door, the XK grand tourer.

Jaguar F-Pace SVR with 550 horsepower headlines 2019 F-Pace refresh

Jaguar has introduced the lightly refreshed F-Pace for 2019. The regular models are updated with better infotainment and interior touches, but the big deal is the SVR version with its 5.0-liter V8 engine. We already saw the F-Pace SVR at the New York Auto Show, and it will now be available as a 2019 model. The supercharged V8 engine with a variable valve active exhaust system produces a whopping 550 horsepower and a touch over 501 lb-ft, hitting 60 mph in just 4.1 seconds. The SVR's top speed is 176 mph, and it's priced from $79,990. The entire gasoline-powered F-Pace lineup gets exhaust particulate filters, even the SVR. Jaguar says the ultrafine particle trapping system is regenerated every time the driver lifts his foot off the throttle. Jaguar does say the setup is market-specific. There are also larger, 21.66-gallon fuel tanks for the 250- and 300-horsepower Ingenium I4 cars, the 380-hp V6 version and the SVR, to improve range. There's now adaptive cruise with steering assist, which operates between 0 and 112 mph, and emergency braking and lane-keeping assists are standard as well as a driver condition monitoring system and a rear camera. Safety tech has also been packaged into optional safety packs, called Park Pack, Drive Pack and Driver Assist Pack; the third of these combines the earlier two and adds adaptive cruise with steering assist. The 10-inch infotainment touchscreen is standard, and Jaguar now offers new, 14-way adjustable "slimline" sports seats as an option. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Jaguar F-Pace View 11 Photos Image Credit: Jaguar Jaguar SUV Luxury