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Jaguar-Land Rover will use recycled waste to make parts for future models

Jaguar-Land Rover's future models will be partially made of junk. The company announced it's working on integrating a recycled material named Econyl into its manufacturing process in the coming years. Created in 2011 by Italy-based Aquafil, Econyl is a fiber made with a blend of recycled industrial plastics, fabric offcuts sourced from clothing manufacturers, and discarded fishing nets aimlessly floating around the ocean. It's more eco-friendly to produce than oil-based fibers, according to Jaguar, and it helps clean up the planet. Jaguar and Land Rover will use Econyl to make floor mats in the not-too-distant future. Neither company listed the models they'll put the material in, but it's reasonable to assume recycled floor mats will be available in the next-generation XJ, which will be electric, and the next-generation Range Rover. Both will be released in 2021. Eco-friendly materials are slowly but surely spreading across the luxury car segment. Jaguar already offers the I-Pace with a Kvadrat upholstery that combines regular wool and up to 53 recycled plastic bottles per car. Audi's fourth-generation A3 is optionally available with an upholstery made largely using recycled plastic bottles, and Volvo estimates at least 25% of the plastics in its cars will be recycled starting in 2025. Environmentalist organizations are putting an increasing amount of pressure on carmakers to deliver so-called vegan interiors. A group called EarthSight recently accused several companies (including Jaguar-Land Rover and BMW) of using leather from cattle raised on illegally logged lands in Paraguay. Representatives for the British company stressed they found no evidence to verify EarthSight's claims. Related Video:

Jaguar XE SV Project 8 takes Laguna Seca production sedan record

Jaguar has claimed another Laguna Seca record with Randy Pobst at the wheel. This time around, the Jaguar XE SV Project 8 became the fastest four-door sedan to lap the track, with a time of 1 minute, 37.54 seconds. The record follows the production electric car record set in late August with an unmodified I-Pace HSE, and it's also the fastest recorded Jaguar time on the track; the previous fastest Jaguar there was the 575-horsepower F-Type SVR. As it seems most Laguna Seca records have been set by Pobst, the previous four-door production sedan record was also his handiwork, in a Cadillac CTS-V. That time was about a second slower than the XE SV Project 8, at 1 minute, 38.52. The fastest Pobst time at Laguna Seca stands at 1:28.65, driven with a Dodge Viper ACR MkV. The Laguna Seca record isn't the first lap record claimed by the XE SV Project 8, as it took the production sedan honors at the Nurburgring Nordschleife in November 2017, with a time of 7 minutes, 21.23 seconds. Only 300 vehicles will be built, at the JLR Special Vehicle Operations facility in Coventry, England. The XE SV Project 8 hits 60 mph in just 3.3 seconds, thanks to its 591-horsepower, supercharged V8 engine, which propels it all the way to 200 mph. There are two versions available, a more road-suitable four-seater and a special Track Pack car with lightweight carbon fiber racing seats.Related Video:

Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?