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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Weekly Recap: The divergent paths of Tesla and Fisker

There's no doubt that Tesla is downshifting while Fisker has been grinding its gears. But it wasn't always that way.
In the wake of Tesla's recent success, it's easy to forget that there were once two California electric carmakers with bright futures.

Jaguar testing hardcore F-Type R-S GT?

Some automakers make a hardcore model, then sit back and revel in its awesomeness. Jaguar does things a little differently. It takes a standard production model, gives it more power, bigger brakes and a tighter suspension and slaps the letter R on it. Then it gives it even more power, even bigger brakes and an even tighter suspension and calls it an R-S. Sometimes the engineers in Coventry don't even think that's enough, so they strip out some weight and dial things up even further and call it an R-S GT.
So far, they've only gone that far with the XK (transformed first into the XKR, then the XKR-S, and finally the XKR-S GT), but with that model on its way out, Jaguar seems to be preparing to give the newer F-Type a similar treatment. Now we can't be sure that what we're looking at is an F-Type R-S GT, especially since the 550-horsepower engine from the XKR-S and XFR-S is already powering the existing F-Type R Coupe, but it does seem to have all the makings of a hardcore performance model.
Compared to the existing F-Type, the development model pictured here has a bigger front splitter (like the one on the Project 7 concept), a big rear wing and a set of what looks like pretty big lightweight alloys. It's also, tellingly, a roadster, which (unlike the coupe) has until now topped out at 500hp with the V8 S model. So while it may be hard to say exactly just what Jaguar has in store for us here (or what they'll call it), one thing's for sure: it's gonna be fast and loud.