2010 Jaguar Xf Supercharged Sedan 4-door 5.0l on 2040-cars

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Watch new Jaguar XF perform a literal high-wire act

Coming out with a new luxury sedan can be a truly daunting prospect. Make it too edgy and you'll risk disenfranchising what can often be a rather conservative customer base. Make it too conservative and you may fail to attract enough new customers or generate enough interest to make the endeavor worthwhile. Whether Jaguar succeeded in walking that thin line with the new XF is a matter of personal taste, blending as it does elements from the smaller XE and the outgoing XF it replaces. But in launching the new model, Jaguar didn't just pull of a figurative high-wire act – it did quite a literal one. To drum up support for its newest debut, Jaguar undertook the stunt depicted in the video above, stringing a pair of carbon-fiber cables some 60 feet above the River Thames in London. With some guide wires and counterbalance weights to keep it all in check, and a motion-picture stunt crew orchestrating it all, the new XF drove over 780 feet from one bank of the river to the other, setting a new world record in the process. Instead of thinking too hard about the whys (seriously, though... why?) and hows, we suggest you just watch the video above. Related Video:

Comedians In Cars Getting Coffee season 2 opens with Sarah Silverman and Jag E-Type

Season Two of Jerry Seinfeld's Comedians in Cars Getting Coffee kicked this week in style. How much more style is there to be had than in a 1969 Jaguar XKE, after all? This time around, Seinfeld and Sarah Silverman spend some time driving around in the "slinky, sexy" Jag, talking comedy and then grabbing breakfast.
In addition to the kickoff of the show's second season, this episode also represents the start of a 24-episode sponsorship with Acura. The original deal promised short ads at the beginning and end of each episode, but this time around, Seinfeld "stumbles upon" a 2014 Acura RLX, which is obviously - and admittedly - the work of product integration. Scroll down to watch Seinfeld and Silverman exchange banter with the Jag's beauty as a happy backdrop.

2014 Jaguar XFR-S is the power and the fury

If there's something wrong about a sedan with a 550-horsepower supercharged V8, we don't want to hear about it. Instead, we want to marvel at the car in person, which is fortuitous because Jaguar has officially unveiled the 2014 XFR-S at the 2012 LA Auto Show. That blown 5.0-liter V8 dishes up a full 502 pound-feet of torque, which is good enough to shuttle the four-door to 60 mph in a scant 4.4 seconds. And, thanks to a start stop system and a few other fuel-saving tricks, the 2014 XFR-S gets away without being hit by the gas guzzler tax.
That's all good news, but we're just as excited about the fact that engineers managed to crank up the vehicle's chassis stiffness by a ludicrous 30 percent. Stiffer dampers and springs also give the car a little more poise, and a wide-open exhaust lets the whole world know you're kicking down their door. You know, in case the electric blue paint and wild body work didn't tip your hand. Check out the full gallery above for a closer look.