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Jaguar Land Rover reveals EV concepts, details green strategy

While it offers diesel models and even a couple hybrids, Jaguar Land Rover isn't quite as fleshed out on alternative powertrains as its luxurious German rivals. That should change pretty soon. JLR revealed three concepts at the CENEX Low Carbon Vehicle event in Millbrook, England, today. The Concept_e "research demonstrators" all use a new electric drive module, an EV system that the Indian-owned, British-based outfit claims will double the power and torque of today' electric motors. JLR says these modular EDMs can be paired with any of the company's engines or transmissions to create either a mild hybrid, a plug-in hybrid, or a pure EV. So yeah, this is kind of a big deal. Arguably the most exciting offering is a one-of-a-kind research vehicle. Riding on JLR's aluminium aluminum architecture, it ties together two electric motors – an 85-kW unit with a single-speed trans on the front axle and a 145-kW rear motor that's been mated to a two-speed transmission – with a 70-kWh li-ion battery that's mounted in the underbody of the car. There's also the Concept_e MHEV. This is a Range Rover Evoque that's been fitted with a mild hybrid system. Just a refresher, but a mild hybrid is very different than what's found in either a Chevrolet Volt or Toyota Prius, as it uses the electric motor and battery pack to simply assist the internal combustion engine, rather than for an electric driving mode. Reflecting that use, this particular Evoque uses a 15-kilowatt electric motor and a 48-volt, lithium-ion battery pack alongside a 90-metric-horsepower diesel-powered prototype. Finally, we have a Range Rover Sport-based plug-in hybrid. This brute uses a 300-metric-horsepower prototype gas engine and an eight-speed automatic alongside a 150-kilowatt electric motor. Energy is stored in a trunk-mounted, 320-volt, li-ion battery back. Partially funded by the British government, the EDMs are the result of a 16.3-million-pound ($25-million) research-and-development program. They're built in house by JLR, but were developed alongside 12 partners. While these concepts are exciting, don't get your hopes up to see a plug-in Jaguar XF or an all-electric Discovery Sport in your local dealer any time soon. "This is a long-term Jaguar Land Rover research project exploring all aspects of future hybrid and battery electric vehicle technology," JLR research and design boss Dr. Wolfgang Epple said in the attached statement.

Watch Jaguar build its XJR Rapid Response Vehicle for Bloodhound SSC

Last month, Jaguar revealed an F-Type specially equipped to serve as a Rapid Response Vehicle for the Bloodhound SSC. Now it's rolled out a pair of XJRs kitted out for the same purpose. Set to debut when test pilot Andy Green drives one up the hill at Goodwood later this month, the Jaguar XJR Rapid Response Vehicle has been equipped by Jaguar Land Rover's Special Vehicle Operations division. As you can see, it's got a special livery of blue and orange to mimic the rocket- and jet-powered streamliner's own color scheme, and has been stripped out and fitted with a roll cage and specially crafted tools for the land speed record attempt. Of course, the 5.0-liter supercharged V8 carries over with its 550 horsepower to propel it to 60 in 4.4 seconds and on to a top speed of 174 miles per hour. Alongside the F-Type – which recently undertook a parachute deployment test – the pair of XJR Rapid Response Vehicles will be on hand in South Africa when the Bloodhound attempts to break the land speed record as well as the sound barrier on dry land. Check out the build process in the video. Jaguar Rapid Response Vehicles for Bloodhound SSC to Star at Goodwood Festival of Speed - Bespoke Jaguar XJR Rapid Response Vehicle (RRV) for Bloodhound SSC to make dynamic world debut at Goodwood Festival of Speed - Current world land speed record holder Andy Green to drive the 16MY XJR RRV up the Goodwood hill on Saturday 27 June 2015 - Bloodhound's RRV Fleet now includes two XJRs and an F-TYPE custom-built by Jaguar Land Rover's Special Operations team - Jaguar's history in supporting world land speed records dates back to 1983 with an XJ12 for Richard Noble's record attempt in Thrust 2 Jaguar is to further showcase its commitment as Technical and Innovation Partner to the Bloodhound Project with the world debut of its custom-built XJR Rapid Response Vehicle (RRV) at Goodwood Festival of Speed, alongside the recently unveiled F-TYPE R AWD RRV. One of two XJRs being provided for the record attempts will be on show at the festival and will also take part in the First Glance hill run on Saturday 27 June 2015 with current world land speed record holder and Bloodhound SSC driver Andy Green at the wheel. The two new additions to Bloodhound's fleet are the latest creation of Jaguar Land Rover's Special Vehicle Operations (SVO) division and are wrapped in a bespoke livery created by Jaguar Design incorporating the Bloodhound SSC colours.

Jaguar's Callum refutes two XJ bodystyle rumor

Not long ago, we relayed word from Edmunds that Jaguar was planning to split its next-generation XJ sedan into two bodystyles - one model that continued the ambitious design approach fostered with the current X351-based model, and another, more upright model to better appeal to China's conservative design sensibilities.
We expressed some cynicism in the idea, noting that such a strategy "might catch more profits for the marque, but it might also represent a setback to design head Ian Callum's vision for a thoroughly modern Jaguar portfolio." Callum has been quite insistent in his belief that Jag needs to be a forward-thinking brand in terms of design, and the two-model strategy seemed to conflict with that idea. We tried to get some comment from Callum at that time, but were unable to reach him.
As it turns out, our cynicism was well-placed. Autocar says that while the next XJ will continue to have two wheelbases, Callum has denied the two-model talk, saying flatly: "I can't see us doing two bodystyles. The cost would be enormous and the message inconsistent. You have to believe in what you produce and to do two bodystyles would undermine that."