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Jaguar testing facelifted XJ in UK

Europe's flagship luxury sedans don't go through their lifecycles quite as quickly as other models need to, but with the new Mercedes-Benz S-Class hitting the road, Jaguar must feel it's time for a little update for its XJ sedan. And as these spy shots demonstrate, that's just what it has in store.
Falling firmly in the subtle-facelift category (as opposed to the full refresh), the placement of the camouflage on this new XJ appears to be hiding new fascias front and rear. Reshaped bumpers, trunk lid, grille and air apertures seem to be part of the impending facelift, but for better or worse, those black rear pillars seem to be staying put.
While Jaguar's at it, we can expect some updates to the cabin as well, with upgraded infotainment, ambient lighting and such. But don't go expecting anything radical at this stage. The XJ has been on the market for about four years, and it'll be another few before it demands a complete overhaul.

2014 Jaguar XKR-S GT claws at the driving enthusiast in us

If you still find yourself coming up a few seconds short per lap in your Jaguar XKR-S, the British automaker has introduced the XKR-S GT - a cat specifically tuned for the racing circuit - at the New York Auto Show.
While Jaguar has left the supercharged 5.0-liter V8 unchanged (550 horsepower and 502 pound-feet of torque), it has tuned and tweaked all the items that really make cars go quicker on the track (e.g. suspension, aerodynamics, contact patches, brakes). A once-over reveals upgraded go-fast goodies including a new ventilated hood, extended wheel arch spats, reworked front end with a bespoke front splitter and canards, a massive rear wing, height-adjustable adaptive dampers, active exhaust, carbon-ceramic brakes and sticky Pirelli Corsa tires. Try as we might, the driver in us can't find anything we not to like about this enthusiast-tuned coupe.
Of course all of the upgraded XK goodness doesn't come easy, or cheap. Jaguar will limit North American sales to just 30 units and price each at $174,000. Learn all the juicy details in the official press release below.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.