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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jaguar Land Rover creates new Special Operations division for halo vehicles, bespoke commissions

Jaguar Land Rover has announced that a new division of the British manufacturer will be dedicated to "bespoke commissions," as well as heritage products and apparel. Oh, and the new Special Operations division will also be behind JLR's halo cars from now on.
It's that last one that is the most tantalizing, as the last real halo product to see production from Jaguar was the XJ220. The Range Rover, meanwhile, has always had its own kind of halo reputation, although the Land Rover brand itself has never really gotten into the game with a dedicated model.
According to JLR, the new halo models will focus on ultra-high performance and luxury with a limited run of vehicles. The bespoke models, meanwhile, will give the wealthiest customers full sway over how vehicles are outfitted, with unique paints, trims and other accessories. The new SpecOps division will be run by John Edwards.

Jaguar flagship J-Pace crossover due in 2021

We've been talking about a Jaguar J-Pace crossover for four years. In 2016, the large luxury SUV version of the XJ sedan was expected to arrive this year and challenge the Audi Q8, BMW X7, and Mercedes GLS. More recent information from Autocar put the J-Pace's length at roughly 4.9 meters (193 inches), putting the English offering in a bracket with the Mercedes-Benz GLE and the Porsche Cayenne. Dynamics will be the priority, with the J-Pace intended to "beat the Porsche Cayenne at its own game." The Jaguar will supposedly do this with a novel hybrid powertrain arrangement on the launch vehicle. The new Ingenium turbocharged inline-six, expected to be the "mainstream" engine, will turn the front wheels, the rear axle turned by an electric motor. That setup will provide more interior room thanks to the lack of a center tunnel, as well as finer control of torque to the rear wheels for better bad-weather and soft-roading character. Autocar said electric and four-cylinder versions were possible although not confirmed. The magazine said traditional gasoline and diesel versions without the electric motor out back would likely come only in two-wheel drive. However, not only is the phrase "front-wheel drive Jaguar" a terrifically un-sexy string of words, but the Modular Longitudinal Architecture (MLA) platform has supposedly been developed for rear-wheel- and all-wheel-drive cars. The Premium Transverse Architecture (PTA), an evolution of the aged D8 platform, supports the Range Rover Evoque, but all JLR products are planned to migrate to the MLA by 2025. The MLA will come in high-rise, mid-height, and low-rise versions. Products like the coming Range Rover and Defender will utilize the high-rise version. The J-Pace will use the mid-height MLA, along with the rumored Road Rover. The Jaguar F-Pace and Range Rover Velar take the low-rise PLA. These tiers would put a J-Pace roofline beneath the six-foot-two-inch-tall Range Rover and make for a sleeker appearance. Autocar also says that the J-Pace will have more luggage capacity than the Range Rover, quite the trick since the Jaguar won't be as tall and will be around six inches shorter. If it arrives in 2021, the shape could define the next stage in Jaguar design; the next-generation F-Pace has been predicted for 2022, so it could fall into line established by the big brother.