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Jaguar demanding customer data from reluctant dealers

Nearly every major business is collecting consumer data these days, and keeping that data secure has come to the forefront of many customer's minds. Jaguar Land Rover North America's decision to begin requesting more customer info from its dealer network appears unfortunately timed, however. If it had come a few years ago, it might have been ignored, but in today's climate of heightened awareness, a few dealers are pushing back. To put the showrooms in an even tougher position, JLR NA is threatening to deny quarterly incentives if they do not turn over the customer data, according to Automotive News.
JLR NA instated the nationwide plan, which it calls Single View CRM, on February 7, but according to Stuart Schorr, Jaguar Land Rover North America Vice President of Communications, the automaker has been negotiating with its dealers to institute the new program for over a year. Schorr tells Autoblog that no financial information is being shared, noting that such data is limited to customer details, including things like what vehicles they own and whether they have any pending service. The initiative is meant to "improve customers' and owners' engagement with the brand," he said. Also, the company is not accessing dealer data itself; instead showrooms are asked to enter the info into JLR's database.

Final Jaguar F-Type produced at Castle Bromwich

Last October, Jaguar told us that the F-Type ZP Edition would be the capstone for the F-Type line, the two-seat coupe and convertible retired at the end of the model year. That turned out to be maybe kind-of a little true; standard versions of the car will continue on sale until early 2025 as Jaguar sells out the car's production. The real last stand for the F-Type is the car above, the final unit down the line at Jaguar's Castle Bromwich facility on May 22, 2024, with its siblings the XE sedan and XF Sportbrake. Colored Giola Green outside with a Tan Windsor leather interior under a black roof, the F-Type will use its 5.0-liter V8 to drive to the Jaguar Daimler Heritage Trust collection on the same day that its inspiration, the Jaguar E-Type, ended production in 1974 with a British Racing Green Series III Roadster. Speaking of which, from 1961 to 1974, Jaguar says it built 75,528 E-Types across three Series'. From 2013 to 2024, the automaker built 87,731 F-Types.   Now that the dealer inventory's stocked, what comes next is the end of the long slog to electrification. We won't know what that looks like until the first product gets revealed sometime next year. It's been three years since Jaguar outlined its electric reinvention, promising a two-door sports car and two SUVs that would contend with Bentley and Rolls-Royce. Since then, the electric coupe is said to have given way to a four-seat GT that we presume has four doors, Autocar saying this one could be considered a reborn XJ, although larger and much more luxurious than the last. Sitting on the new long-wheelbase JEA platform, the outlet predicts each will come with baseline specs of at least least 450 horsepower, all-wheel drive and all-wheel steering, six-figure prices. and super-fast charging times. Designs will be minimalist, heavy on touchscreens and sustainable materials, which are pages pulled from the Range Rover playbook. And we're told the Leaper, Jaguar's leaping cat emblem around since World War II, will be put to bed. Instead, identification will be by Jaguar wordtype outside and in — another Range Rover tic. Even stranger: Autocar says none of the three will fit a rear window. Like the Polestar 3, the Jaguars will use "a digital 'mirror' at the base of the windscreen." If this is true, a mirror on the instrument panel at the bottom of the windshield would be proper old-school Jaguar. The GT is meant to debut first, next year, one SUV per year for the two years afterward.

Frankfurt Motor Show Notes: Why Jaguar decided to build an SUV

It was inevitable. Jaguar had to make an SUV, and that notion became reality this week with the debut of the F-Pace, an all-wheel-drive five-seater that will launch in the United States next spring. Some purists may cringe. But in an era when Porsche, Bentley, Lamborghini, Rolls-Royce, Aston Martin, and other traditional luxury brands are all building or (planning to build) SUVs, Jaguar had to evolve. While it seems like a leap for Jaguar to make an SUV, longtime design director Ian Callum said it's been in the works for years. "The first time I was asked the question was when I arrived 16 years ago," he said. So in 1999 (and probably well before that), Jaguar was already thinking SUV. What took so long? "It wasn't a priority," Callum said. Jaguar was concentrating on fixing its existing lineup, which was pockmarked with holes and poorly selling products, like the X-Type. Along the way, Jaguar and sister brand Land Rover were sold by Ford to Indian conglomerate Tata Motors. Flash forward several years, and Jaguar and Land Rover are both experiencing a resurgence in the United States and around the world. Jaguar's lineup is flush with the E-Type's modern successor, the F-Type, plus a new version of the XF. The XJ received a 2016 freshening, and the smaller XE sedan is on the way. Jaguar put its house in order as other factors conspired to make a crossover timely. Fuel prices stayed relatively low, and consumers in the US and China remained steadfast in their love for utility vehicles of all stripes. Making a Jaguar SUV became a priority. "The world was telling us in no uncertain terms this is what they wanted," Callum said. "Not to be in the sector would be a little naive for the sake of purity." Jaguar proved its intent two years ago when it revealed the C-X17 crossover concept at Frankfurt, and the final production model is close to the prototype's striking looks. "I thought we managed to maintain that spirit," Callum said. It's a true Jaguar, with cues from the F-Type, 1968 XJ, and other famous models. Who would have thought Jaguar would make an SUV? "I certainly didn't," Callum admitted. But the F-Pace is here. If Callum is okay with it, purists can be, too. Quick Hits Opel retrenches for 2016 and beyond Opel used the Frankfurt show to display its new generation of the Astra, a critical vehicle line for the German division of General Motors.