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Weekly Recap: Takeaways from the Frankfurt Motor Show

We obsessively covered the 2015 Frankfurt Motor Show, and naturally, we selected our favorites from this fall's biggest automotive event. Now that the dust has settled, we're looking ahead to what it all means. Here are three takeaways from the floor in Frankfurt. The Germans are serious about electric vehicles: It's a bit cliche to say BMW, Mercedes, and Audi have downplayed electrics in favor of other technologies, like diesels. For a time that may have been true, but those three companies, along with Porsche and Volkswagen, are emerging as leaders in EV development. That was on display in Frankfurt, when all of them revealed either all-electric or plug-in hybrid models. Gas prices are relatively low in the United States, but clearly the Germans are thinking long-term and globally. Everyone is serious about SUVs: You gotta have one, even if you're Bentley or Jaguar. It's 2015 and it's what consumers want. As Jaguar design director Ian Callum put it, "Not to be in the sector would be a little naive for the sake of purity." It's not just the flashy exotic luxury makers. Nissan showed the Gripz concept, which is rakish, radical, and meant to blend traits of SUVs and sports cars into a vehicle that really crosses over. Look for more, especially in the luxury sector, as Rolls-Royce, Lamborghini, and Aston Martin ramp up their own SUV efforts. There's no ceiling to the luxury market: Speaking of high-end cars, companies are continuing to invest in extravagant wares beyond just SUVs. Even during the recession, ultra-luxury makers remained relevant, and now they're back at full stride. In Frankfurt, that was illustrated by yet another S-Class model, the cabriolet, which will come in S550 and S63 AMG variants in the United States. Ferrari also showed off the 488 Spider, and Lamborghini opened up the Huracan LP 610-4 Spyder. Meanwhile, Bugatti's Vision Grand Turismo concept reminded enthusiasts that it's plotting life after the Veyron. European auto shows always draw the glitziest reveals from luxury makers, and this year didn't disappoint. OTHER NEWS & NOTES 2016 Honda Civic redesigned with snazzier style, turbo power The 10th-generation of the Honda Civic debuted this week at events in Los Angeles and Detroit ahead of its launch in the United States this fall as a 2016 model. Honda fortified the Civic with LED lights, an available turbo engine, and a more tech-laden cabin.

Jaguar XE SV Project 8 takes Laguna Seca production sedan record

Jaguar has claimed another Laguna Seca record with Randy Pobst at the wheel. This time around, the Jaguar XE SV Project 8 became the fastest four-door sedan to lap the track, with a time of 1 minute, 37.54 seconds. The record follows the production electric car record set in late August with an unmodified I-Pace HSE, and it's also the fastest recorded Jaguar time on the track; the previous fastest Jaguar there was the 575-horsepower F-Type SVR. As it seems most Laguna Seca records have been set by Pobst, the previous four-door production sedan record was also his handiwork, in a Cadillac CTS-V. That time was about a second slower than the XE SV Project 8, at 1 minute, 38.52. The fastest Pobst time at Laguna Seca stands at 1:28.65, driven with a Dodge Viper ACR MkV. The Laguna Seca record isn't the first lap record claimed by the XE SV Project 8, as it took the production sedan honors at the Nurburgring Nordschleife in November 2017, with a time of 7 minutes, 21.23 seconds. Only 300 vehicles will be built, at the JLR Special Vehicle Operations facility in Coventry, England. The XE SV Project 8 hits 60 mph in just 3.3 seconds, thanks to its 591-horsepower, supercharged V8 engine, which propels it all the way to 200 mph. There are two versions available, a more road-suitable four-seater and a special Track Pack car with lightweight carbon fiber racing seats.Related Video:

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.