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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Eagle Spyder GT is the roadster Jaguar E-Type of your dreams

Eagle, a British company that has specialized in restomodding classic Jags for over thirty years, has rolled out a new version of their modified E-Type called the Eagle Spyder GT. If you've heard of Eagle already, it's probably for its gorgeous Speedster. The company subsequently followed up with the fixed-roof Low Drag GT, inspired by the competition model Jaguar developed back in 1961 (and recently continued). The Spyder GT splits the difference, with a chopped and raked windscreen and a folding fabric roof mechanism. Like its stablemates, the Eagle Spyder GT wears bodywork painstakingly crafted entirely out of aluminum, with exquisite detailing. No wonder that, in reviewing it on Top Gear, Jeremy Clarkson said, "I think this, by a long way, is the most beautiful car I have ever seen. It might actually be the most beautiful thing I have ever seen." That's high praise indeed from a guy who's not known to shy away from speaking his mind. Unfortunately most of us will never find out, as Eagle only produces these special editions in very limited quantities and at very high cost. Each is custom-made to the owner's specifications, with the first example of the new Spyder GT to be delivered this summer. Related Video: X EAGLE E-TYPES ANNOUNCE THE SHAPE OF THINGS TO COME - THE EAGLE SPYDER GT In Brief: - Eagle announces the third in their trilogy of special edition Jaguar E-Types - the new Eagle Spyder GT. - The Spyder GT combines the style and dynamics of the celebrated Eagle Speedster with the high performance touring capability of the Eagle Low Drag GT- and incorporates a folding roof for practicality. - Completely bespoke with extensive customer options, the few produced will be the most exclusive hand built cars in the world. Eagle has focused for over thirty years to refine, develop and deliver exceptional engineering for the Jaguar E-Type while remaining true to the spirit of this extraordinary car. The Eagle E-Type has often been described as 'the finest hand-built car in the world' and the reaction of the world's press to the successive 'special edition' Jaguar E-Types developed in-house at Eagle has been rapturous. Leading the way was the Eagle Speedster, which was developed from a client request and then feted around the world.

Watch this Jaguar XJ220 perform a fiery burnout

We like to think that at least some supercar owners drive their exotic machinery the way they're meant to be driven. The reality is more likely that most pamper them in climate-controlled environments and rarely actually drive them. But Tax The Rich seems dedicated to balancing them all out by hooning the heck out of some of the most expensive and desirable supercars the world has ever seen - whether it's a Ferrari Enzo rallying along dirt roads or a pair of F50s playing tug of war.
The YouTube channel has even played around with a Jaguar XJ220 before, but not quite like this. In its latest clip, Tax The Rich goes a step or two beyond the usual smokey burnout, lighting up the rear wheels of a super-rare Jag, all for our viewing pleasure. And take pleasure we do in the video below, even as part of us cringes at the thought of potentially reducing one of the fastest Jaguars in history to a smoldering hulk.