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Daily Driver: 2015 Jaguar XJL AWD

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2015 Jaguar XJL AWD, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT: [00:00:00] Hey everybody, it's your old pal Seyth here with Autoblog. I am in the 2015 Jaguar XJL. That L is for a long-wheelbase. The engine powering this car is the 3.0-liter supercharged V6. My cameras inside probably didn't pick up a lot of that, but the supercharged 3.0-liter does have a nice little growl to it, especially in sport mode [00:00:30] where I'm staying higher in the rev range. It doesn't have that same big, luxurious, meaty, whoofly V8 sound as the naturally aspirated 5.0-liter used to. At 340 horsepower, 332 lb-ft of torque, this engine has everything that you need. I think that they say the 0 to 60 time is around six seconds. Frankly, the car feels a little bit faster even that that. Again, we're talking about a large long-wheelbase car here. What's particularly interesting and [00:01:00] relevant to the weather that you see behind me right now, is that this car is not rear-wheel drive. It is in fact all-wheel drive. Even going into this, knowing obviously that I was in an all-wheel drive car, the first drive really reveals it to handle a lot like a rear-wheel drive vehicle. That's appropriate. That's what you want in a car of this class. Something very luxurious and that has a reputation built on sporting dynamics as opposed to sort of just comfort and refinement. [00:01:30] Jaguar's goal with an all-wheel drive system like this is to make the car still feel very much like a rear-wheel drive vehicle but give you just enough ability to be able to pull out of a corner smartly when the grip is a little bit lower than you'd expect it to be. Obviously if there's some snow on the ground, that's a helpful thing. Or on a day like today, when I'm coming out of a corner on a slightly slippery road, being able to put the power down is advantageous. To be honest, so far the application has been really seamless. The power seems to be [00:02:00] flowing from the engine just to the rear wheels. I feel like I'm getting a little bit of assist, right now I'm entering a corner at a moderate speed and not really slipping at all. It feels like a rear-wheel drive car. I've always loved this XJ.

Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.