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Jaguar F-Pace, XE getting SVR treatment with supercharged V8

The folks at Jaguar Land Rover's new Special Vehicle Operations division have been fast at work creating new SVR performance models. And they're not about to stop now. Two new Jaguar models are currently in the works, according to Car and Driver, both packing the company's long-serving and celebrated supercharged V8. First up is the F-Pace crossover, which currently tops out with a 380-horsepower supercharged V6. Slotting the bigger engine in under the hood with more than 500 horsepower on tap would go a long way toward living up to the name that suggests both speed and a correlation to the F-Type sportscar. But that's not all JLR's new skunkworks department has in store. Car and Driver reports work is also under way on a more powerful XE to take on the likes of the BMW M3 and Mercedes-Benz AMG C63. The automaker is reportedly yet to give it the green light, hemming and hawing over its environmental image, but we hope hotter heads, in this case, prevail. Jaguar's V8 engine is one of its most enduring powertrains and is approaching double the output it originally offered. The 4.0 introduced in 1997 packed 375 horsepower. The latest version in the F-Type SVR (and expected soon to slot into the Range Rover Sport SVR) displaces 5.0 liters and produces 575 supercharged horsepower. With that much muscle, the F-Pace SVR would overpower the Porsche Cayenne Turbo S, BMW X5 M, and Mercedes-AMG GLE63, while the XE SVR would outgun the M3, Cadillac ATS-V, Alfa Romeo Giulia QV, and just about anything else in its class. Related Video:

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Jaguar Land Rover opens first overseas factory in China

Anyone who's a car fan knows that Jaguar and Land Rover cars and trucks all come from the UK. And while we don't doubt that will remain true for the most part, it won't be an absolute truth for long, as the British automaker has just opened its first factory overseas.
Its new plant in Changshu, China, is the result of a $1.8-billion joint venture between JLR and local automaker Chery. It covers some 4.3-million square feet and will, once at peak capacity, produce 130,000 units specifically for the Chinese market, where JLR sells over 100,000 vehicles each year to make it the company's single largest market worldwide.
Production at what's officially known as the Chery Jaguar Land Rover Automotive Company will start with the Evoque, of which one in five globally are currently sold in China. Production will eventually encompass three models. We already know that the Discovery Sport will be next, but the third model line has yet to be announced. JLR has confirmed, however, that the Changshu plant will produce unique models and derivatives specifically for the Chinese market, so we wouldn't be surprised to see a long-wheelbase version of the forthcoming XE or next-generation XF assembled there to satisfy local tastes.