2008 Jaguar X-type 227hp 3.0l V6, Luxury Package, Navigation, Clean Carfax!! on 2040-cars

Auto blog

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

James Bond Spectre villain to drive never-was Jaguar C-X75 supercar

James Bond is used to being outgunned. Often working alone, 007 has developed a knack for taking out major criminal syndicates and terrorists despite this routine disadvantage. But in his latest film, Spectre, we suspect Mr. Bond will have met his match in at least one regard – the car being driven by his nemesis, Franz Oberhauser, played by Christoph Waltz. For the 24th Bond flick, Spectre, the chief baddie will reportedly be driving the oft-fancied Jaguar C-X75 Concept car, which will star opposite of the hero's new Aston Martin DB10. As you'll recall, Jaguar flirted with actually producing the C-X75 before calling it off just over two years ago. According to Autocar, which spoke to people involved in the film's production, Herr Oberhauser's C-X75 will be powered by Jaguar Land Rover's popular 5.0-liter, supercharged V8, rather than its original complex hybrid powertrain (which relied on four electric motors recharged by a pair of diesel-fueled micro gas turbines). Jaguar would not confirm its role in the upcoming film, although Autocar has pieced together a few powerful signs that the company will be donating the services of its concept to the new flick. First, supplying the villain's car for the latest Bond film fits in nicely with the company's "Good to be Bad" campaign, despite the fact that the villain, in this instance, is Austrian, rather than British. Moreover, Autocar points to Aston's use of the tagline "It's good to be Bond" since the reveal of the new DB10, as an indication that the Jag will be opposing its former corporate cousin in Spectre.

2014 Jaguar XFR-S is the power and the fury

If there's something wrong about a sedan with a 550-horsepower supercharged V8, we don't want to hear about it. Instead, we want to marvel at the car in person, which is fortuitous because Jaguar has officially unveiled the 2014 XFR-S at the 2012 LA Auto Show. That blown 5.0-liter V8 dishes up a full 502 pound-feet of torque, which is good enough to shuttle the four-door to 60 mph in a scant 4.4 seconds. And, thanks to a start stop system and a few other fuel-saving tricks, the 2014 XFR-S gets away without being hit by the gas guzzler tax.
That's all good news, but we're just as excited about the fact that engineers managed to crank up the vehicle's chassis stiffness by a ludicrous 30 percent. Stiffer dampers and springs also give the car a little more poise, and a wide-open exhaust lets the whole world know you're kicking down their door. You know, in case the electric blue paint and wild body work didn't tip your hand. Check out the full gallery above for a closer look.