2006 Jaguar X-type 3.0 on 2040-cars

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Jaguar Land Rover will electrify all new models after 2020 — and maybe some old ones

Just as Volvo did earlier this year, Jaguar and Land Rover announced a date after which all new models introduced will be electrified. That date is 2020, a year after Volvo, and JLR's definition of electrification is very similar to Volvo's, including full electrics, plug-in hybrids, and mild hybrids. Whether the British automaker's mild hybrids will be something like the 48-volt start-stop function on the Audi A8 or a more conventional hybrid has yet to be announced. Regardless, internal combustion engines won't disappear from the Jaguar and Land Rover lineups yet, and there's still a couple of years before the start date for the companies to sneak in a fully gasoline or diesel model if they wish. And on the flip side, there's nothing stopping the companies from releasing EVs or hybrids before the start date, which is exactly what Jaguar is doing with the I-Pace. Jaguar reiterated that the electric crossover will go on sale in 2018. View 11 Photos Jaguar specifically isn't just looking at electrifying future cars, but also possibly classic cars. Jaguar Land Rover Classic revealed its fully electric E-Type concept. The vintage car department took a first-generation model and created a battery pack and electric powertrain that could fit in the car, leaving as much original as possible, including the way it drives. The battery pack and motor are mounted up front, with power sent to the rear, and they weigh roughly the same and fill roughly the same space as the old straight-six engine. This keeps weight distribution the same, makes packaging easy, and should keep the driving experience roughly the same as the old car — though the electrified version is faster. Jaguar claims a 0-62 mph time of 5.5 seconds, which is about a second quicker than the gas-powered model. It also has a range of 170 miles and a charging time of around 6 to 7 hours. Other changes include an updated interior with touchscreen infotainment, carbon fiber dash, and LCD instruments. Jaguar said this electric conversion is just a concept right now, which could be just as well. We're not sure many E-Type owners would line up to replace their old six- and 12-cylinder engines. After all, part of the appeal of those cars is the sound of the engine, and stirring a manual gearbox.

Jaguar F-Type squares off against Porsche 911, Aston V8 Vantage with Chris Harris

Chris Harris is back on the job, taking on really really difficult car questions like: Which enormously sexy and good-to-drive, high-performance convertible is the top of the heap? As one of the hottest cars in the luxury space right now, the Jaguar F-Type S is, of course, in on the action. Competition comes in the form of the Aston Martin V8 Vantage Roadster and the Porsche 911 Carrera S Cabriolet. Sun-loving CEOs who despise test-driving need look no further.
Scroll on below for a fully featured (with a running time of more than 20 minutes) comparison video. Harris does his best to entertain - in a typically nitpicky and made-up-British-words fashion - and the moving pictures are lovely to look at. Kick back, pour a pint and get your weekend started off right.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.