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UK electric motor maker YASA expands production 50-fold for EVs

LONDON — British electric motor manufacturer YASA said on Thursday it was increasing its production capacity from 2,000 to 100,000 units with a new factory to tap into growing demand from carmakers for greener technologies. Automakers are racing to build greener vehicles and improve charge times in a bid to meet rising customer demand and air quality targets but Britain lacks sufficient manufacturing capacity, an area the government is building up. Last year, the government picked a site in central England to house a new automotive battery development facility, which will develop the processes required to manufacture the latest battery advancements. On Thursday, YASA, based near the English city of Oxford, said it had raised another 15 million pounds ($21 million) as part of its expansion. "Our customers are looking to adopt innovative new technologies such as YASA's axial-flux electric motors and controllers in order to meet the needs of the rapidly expanding hybrid and pure electric automotive market," said Chief Executive Chris Harris. The firm exports 80 percent of production and has worked with companies including Britain's two biggest carmakers Jaguar Land Rover and Nissan as well as Aston Martin. JLR will decide this year whether to build electric cars in its home market, previously citing factors such as pilot testing and support from science and government as pre-requisites. Reporting by Costas PitasRelated Video:

Jaguar Land Rover and Chery investing in Chinese plant

While the European auto market for Jaguar and Land Rover is waning, Chinese car buyers can't get enough of the British marques. To meet that demand, Tata Motors, parent company of Jag and Land Rover, is partnering with Chinese automaker Chery Automobile Co.
The two announced plans to invest $1.75 billion to build a new plant and create a new, China-focused brand. 2014 is the target for completion of the factory. Jaguars and Land Rovers built at the facility will be the first ever produced outside the UK according to the Associated Press. The JV will be called Chery Jaguar Land Rover Automotive Company Ltd.
The announcement comes less than a month after JLR announced it would open a design studio in China. It's not clear from the reports whether the two announcements are part of the same JV or two separate plans.

Geely poaches Jaguar designer Wayne Burgess

The fact is simple: Chinese automaker Geely just poached designer Wayne Burgess from Jaguar. Burgess will oversee a team of 100 designers and staff, in charge of projects encompassing all of Geely's brands, and report to Peter Horbury, Geely's EVP of design. Burgess, who started at Jaguar in 1997, was lately the production studio director for Jaguar Land Rover's Special Vehicle Operations, and the head of Jaguar's production cars. His credits include the F-Type, F-Pace, I-Pace, and current XJ, as well as being an Ian Callum stand-in at events. The implications of this personnel move carry the easy-to-ignore weight of another domino falling in what could be a monumental Chinese long game. Geely owns an eponymous car brand in China, as well the Chinese-Swedish Lynk & Co, Sweden's Volvo, England's Lotus and London Electric Vehicle Company (makers of electric black cabs), Malaysia's Proton, and U.S. flying car startup Terrafugia. Burgess won't need to leave home, because Geely's opening a design center in Coventry, England, to go along with its other centers in Barcelona, Gothenburg, Los Angeles and Shanghai. If you're keeping track, Burgess' flight maintains the quickening pace of talent headed to Chinese automakers that we give scant attention. After Geely bought Volvo in 2010, it moved longtime Volvo designer Peter Horbury, now Burgess' boss, to Shanghai. At the time, the news evoked a chortle. Compare that to last week, when GAC Motor designer David Hilton said, "There are now more auto designers in Shanghai than in any other city in the world, including Detroit and L.A." Hilton, by the way, was Bentley's head of exterior design until September last year. The same month, ex-Rolls Royce pen Giles Taylor, who brought us the Cullinan, jetted to Munich to lead FAW's Hongqi luxury brand. One month before that, ex- Land Rover designer Phil Simmons had taken over at Great Wall brand Haval. One month after that, ex- Mazda and BMW designer Kevin Rice became VP of design at Chery. Ex- Audi man Wolfgang Egger took over at BYD in 2017. Oh yeah, Hilton's comments came in a Wall Street Journal article about this very migration. Mass distribution is nearing the developed world in the Northern Hemisphere, too. Lynk & Co wants to get its papers for Europe this year. Zotye just named its first batch of U.S. dealers in advance of a planned launch here in 2020. Guangzhou Auto was at the same U.S. dealer meetings at Zotye, aiming for a U.S. rollout in early 2020.