2004 Jaguar X-type Base Sedan 4-door 3.0l on 2040-cars

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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Entry-level Jaguar X-Type successor due in 2015, crossover a year later

Jaguar's future product plans keep on slipping, slipping, slipping onto the internet, and the latest on it's entry-level luxury challenger is a 2015 due date. According to Automobile magazine, "most significant game-changer from Coventry" will be arriving on the same PLA platform that supports the Jaguar XJ and 2013 Range Rover. Kacher says the small sedan has already got the green light as codename X760, and will bow first as a four-door sedan, then as a crossover a year later.
This puts a date to a recent Autocar report that a small sedan and crossover were in the works. We've been getting reports of and concepts for a successor to the X-Type ever since Tata bought Jaguar - like the Bertone B99 concept last year, and this enthusiast concept more recently - since everyone knows it's what has to happen for "a new Jaguar" to succeed. We're looking forward to seeing what the English maker comes up with; if it remains true to form, it could be one of the few luxury competitors whose distinct model each look, well, truly distinct.

2016 Jaguar XE pounces on the Parisian port

It's been about five years since Jaguar discontinued the misguided X-Type and exited the compact luxury sedan market, but today marks the British automaker's re-entry into the segment with the public debut of the all-new XE.
Pitted against the likes of the BMW 3 Series and Mercedes-Benz C-Class, the new Jaguar XE is based on an all-new aluminum architecture that will underpin many new felines to follow, and packs a new family of four-cylinder engines. That is, aside from the range-topping XE S pictured above, with the super-six borrowed from the F-Type.
Conservatively styled but elegant and uniquely Jaguar, the XE isn't set to arrive Stateside until 2016. So unless you're planning a trip overseas (with a stop at a Jaguar showroom on the itinerary), our gallery of live shots from the floor of the Paris Motor Show here at the Porte de Versailles may be the best look you'll be getting at Coventry's latest for the next couple of years.