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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Jaguar Land Rover building new Special Vehicle Operations facility

It's only been a couple of months since Jaguar Land Rover announced the formation of its new Special Operations division, and we've already seen a number of vehicles to come out of it. But now the British automaker has announced a new facility that will house its elite skunkworks department.
Set to be built at Prologis Park in Ryton, England, on the outskirts of Coventry, the new Special Vehicle Operations Technical Centre will encompass dedicated production lines, F1-style flexible workshops, a dedicated paint studio and VIP suite for commissioning bespoke projects. JLR will spend some $33 million on the facility that will be home to 150 specialists - 100 of them being new hires.
The first project which the Special Operations division is working on is the F-Type Project 7, but we've already seen more projects in the pipeline - including the upcoming Range Rover Sport SVR - and you can bet there'll be more. The revival of the Lightweight E-Type also falls under Special Operations, but is undertaken by the Jaguar Heritage department located nearby at Browns Lane.

Jaguar to sell all-electric cars by 2030, and six electric Land Rovers coming in next five years

Jaguar is making a big transition to become an electric-only car company. The switchover is meant to kickoff in 2025, and by 2030, Jaguar says 100% of its vehicle sales will be of electric models. Land Rover is taking a similar route, but to a lesser extent. The British off-roading brand says that it will introduce six pure electric variants in the next five years, with eyes on 60% of its sales being of electric models by 2030. Its first all-electric model will arrive in 2024, JLR said. An Automotive News report cites CEO Thierry Bollore, saying he expects "almost zero" production of cars with internal combustion engines by 2039, making that the theoretical end date of Land Rover vehicles with ICEs.  JLR, owned by India's Tata Motors, said on Monday the Jaguar brand will lead the way with a fully-electric model range built on a brand-new electric platform. The Land Rover EVs are to be built on a separate electric vehicle architecture to provide for "two clear unique personalities." The Land Rover EVs are said to be finding homes on both the Modular Longitudinal Architecture (MLA) and Electric Modular Architecture (EMA). Both support combustion engine layouts and full EV layouts, but the latter is said to be more biased toward EVs and to exclusively support "advanced electrified ICE." Both brands will be taking advantage of technology from within the Tata Group (JLR's owners) to make this transition happen. There's limited information on the future of certain models for the time being, but Jaguar did say that its previously-planned XJ replacement will no longer have a place in the brand's lineup. That said, Jaguar says the nameplate might stick around, with the assumption it could be used on an all-new future EV. Additionally, Automotive News reports that Jaguar will transition away from SUV-style vehicles, citing Bollore — the theory being that Land Rover takes over and completely fills that space in the future. We'll be wondering about what will become of the F-Pace and E-Pace. Our biggest Jaguar question concerns the F-Type, though. Will we get a fully electric version of the sports car in the future? Jaguar didn't address it, but we certainly hope so. JLR said that as it electrifies its model range, it will keep all three of its British plants open. But Bollore, who took over as chief executive in September, said the carmaker's Castle Bromwich plant in central England would focus on "non-production" activities in the long term.