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Jaguar Land Rover proposes seats that scientifically massage your butt, for your health

Habitually sitting too long can degrade a person's health. Scientific research has proven that dormancy can increase the risk of obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome, according to the Harvard Medical School. Although sitting can be avoided in many cases, such as using a standing desk at work, taking a seat is the only option when hopping in the car for a drive. Jaguar Land Rover (JLR) is hoping to address this negative aspect of cars with a new high-tech seat that the company says mimics the act of walking.  JLR calls the concept a shape-shifting, or morphable, seat system, and it is currently in a trial period with Jaguar Land Rover’s Body Interiors Research division. Using actuators built into the seat's foam, the seat will constantly be in motion with micro-adjustments that can be tuned to the needs of different people and body types. JLR believes it has created a system that recreates what is known as pelvic oscillation, a motion that can supposedly trick the brain into thinking the body is walking. In addition to helping to prevent internal health issues, JLR also notes that a sedentary lifestyle can degrade and shorten muscles in the legs, hips, and rear. If these muscles are worked on a regular basis, the chance and risk of injury and back issues could potentially be reduced. The new seats are just one of many car interior technologies JLR has explored. In the past, we've seen tech that tracks brainwaves and heart rates, creates augmented reality, helps prevent motion sickness, and helps stop the spread of germs. They've also taken the time to have an expert demonstrate the perfect seating position. Most of this stuff is experimental for now, but it's possible similar features could eventually trickle down to production cars, in time. See how the seat moves in the video below. Related Video:    

Jaguar confirms XE reveal for September 8

Jaguar has a whole raft of new products in the pipeline, from the long-awaited replacement for the XF mid-size sedan and a likely XJ-based replacement for the XK coupe and convertible to the production version of its C-X17 crossover concept. But arguably the most important will be the all-new XE, a compact sports sedan pointed squarely at the BMW 3 Series - a market segment which Jaguar last nipped at with the regrettable X-Type, one which it is now committed to tackling head on.
The British automaker has been trickling out a steady stream of details on its upcoming XE, from the initial announcement in March to the reveal of the disguised prototype in May and most recently the details released just last week of the new Ingenium engine family that will provide its motivation. Now Jaguar has confirmed the XE reveal timeframe and some more salient details of its chassis.
Set to be unveiled in London on September 8, the XE will reach European showrooms in 2015 and our shores in 2016. That's when buyers will be able to get their hands on what Jaguar is already characterizing as "a true driver's car; one that redefines the concept of the sports sedan."

Jaguar's V8-powered XE looks to take aim at the BMW M3

It seems that Jaguar's littlest sedan is about to get one of the company's biggest engines. One of our spy photographers caught the company testing a disguised XE. While most people's first instincts would be to dissect the car, our photographer paid some extra attention to the number plate, and looked up the car's registration. He says the registration reveals that this little car is packing a 5.0-liter V8. The only sort of 5.0-liter V8 Jaguar makes is supercharged and makes 550 horsepower or more. So what we're probably looking at is a future 550-horsepower XE R. On the car itself, there appear to be larger intake vents on each side of the front bumper, likely for cooling off a much bigger, hotter engine. And of course a more aggressive appearance. The V8 theory is further backed up by the quad-tip exhaust that clearly needs more development. Aside from these changes, this XE looks pretty similar to the sportier models in the current range. It has the same side skirts as the XE R-Sport and XE S. It also uses the same wheels as the XE S. We can safely say that at least the wheels will be different when the V8 model reaches production. As for when that will be, we'd say don't expect to see a revealed production model for at least a year, and possibly more, since there appears to be a decent amount of development left to do. Related Video: