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Jaguar Land Rover may buy Silverstone racetrack for new HQ

Jaguar Land Rover might add another chapter to its venerable motorsports legacy by purchasing the revered UK racetrack Silverstone to use as its new company headquarters. JLR could reportedly offer 22.7 million pounds ($34.1 million at current rates) to buy the circuit, according to Automotive News Europe, which cites several British media sources. The British automaker would then invest the equivalent of $78 million to turn the historic track into a celebration of the brand, including a museum, experience center, and hotel. The company would also construct space for its marketing team and engineers, Automotive News Europe reports. Motorsports would still continue there, too, which means the course's Formula One legacy is safe. Neither JLR nor the British Racing Drivers' Club, which leases the track, have confirmed the rumors. The BRDC only suggested that it received several confidential offers to purchase the circuit. Silverstone has a motorsports history that goes back to the late 1940s and is often the home to the Formula One British Grand Prix. The track's organizers have a long-term deal to continue hosting the F1 race, too. Today, the course also features major events from MotoGP and the FIA World Endurance Championship. In November, Jaguar released a video that celebrated some of its legacy at Silverstone by bringing the modern XJR and Le Mans-winning XJ-R9 LM at the track. If the company's purchase happens, you can expect to see a lot more Jags and probably some Land Rovers lapping the course. Related Video:

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar teaches Mena Suvari and Sebastian Stan how to drive the F-Type

Automakers conduct driver training programs on racing circuits around the world for a variety of participants: journalists, customers, even celebrities. And at a recent session of the Jaguar Performance Driving Academy at the Circuit of the Americas in Austin, Texas, the Leaping Cat marque had a couple of the Hollywood types in the paddock.
In addition to the various (evidently well-heeled) members of the public, learning how to pilot the new F-Type Coupe R on the track this time around were actors Sebastian Stan and Mena Suvari. You might recognize Stan from his roll as Bucky Barnes in the Captain America movies and Suvari from such red, white and blue favorites as American Beauty and the American Pie franchise, but both got a first-hand taste of one of Britain's finest courtesy of Jaguar.
So how did it go? Well, as one of the less-famous participants put it, it was #awesomesauce." We couldn't possibly reproduce in words her enthusiasm in person and on camera, so you'll just have to watch the video below to see for yourself.