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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar F-Type SVR set to go topless

Jaguar's sultry F-Type convertible will soon be getting sharper claws. We've captured the high-powered SVR variant during track testing, and these spy shots show huge air intakes and a prominent splitter up front. They're balanced at the rear with a massive spoiler and a central diffuser that breaks up the angled, jutting exhaust pipes. The cloth top is also evident, and it's presence has been expected. Previously, we spied the hardtop variant. This prototype looks ready for production, with the bodywork screwed down and the head- and taillights peering out. Even the black wheels with thin spokes wouldn't look out of place on the street. We also see the cross-drilled carbon-ceramic brakes. These massive stoppers will be required to slow down the 5.0-liter supercharged V8, which could make 600 horsepower. That blows by the 550-hp F-Type R and the limited production F-Type Project 7 (575 hp). The Project 7 can hit 60 miles per hour in 3.8 seconds, and we'd expect the SVR model to eclipse that figure. The F-Type SVR and its convertible sibling are part of Jaguar's strategy to remain to true to its sporting heritage – the company counts seven Le Mans victories – while adding vehicles like the F-Pace crossover and XE sedan to adapt to modern consumer preferences. Related Video:

Jaguar F-Pace will debut in Frankfurt

Jaguar makes sports cars and it makes luxury sedans, but it is set to expand into new territory altogether at the Frankfurt Motor Show this coming September. That's where and when it will reveal the F-Pace, Jaguar's very first crossover, and the production version of the C-X17 concept pictured here. Developed with critical input from sister-company Land Rover, the Jaguar F-Pace is being billed as a "sports crossover," with a more on-road focus than the SUVs of its off-road counterpart. Expect a range of engines to draw principally off of the new Ingenium family of four-cylinder gasoline and diesel powerplants, capped by Jag's signature supercharged V6 – just like the new XE sedan with which it will share much of its underpinnings. We can always hope, though, for an even more potent SVR version to follow with the JLR's sensational 5.0-liter supercharged V8. The Frankfurt reveal will mark two years since the C-X17 concept was first presented at the same show in 2013. Its arrival, coupled to that of the aforementioned XE, promise to push Jaguar's global output up from around 80,000 units last year to more than 200,000 once both models hit their stride.