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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Xcar weighs in on the five best-sounding modern cars

Getting behind the wheel of a well-balanced vehicle can be a wonderfully visceral experience, thanks to the combined feeling of things like the weight of the steering, the bite of the brakes, and, of course, the roar of the engine. Unfortunately, many of the sensations of driving require actually being in the driver's seat to understand them, but thankfully the intoxicating noise of a beautifully tuned internal combustion engine can be shared with everyone. In a new video, Xcar shares their opinion on the five best-sounding modern performance cars. The list is a symphony of horsepower. As opposed to keeping all of the vehicles brand new, Xcar actually picks a few that are recently off the market. They're all definitely champs, though. While the list itself is well stocked, you might be able to argue with the specific order, and it would be nice to hear a few participants from outside of Europe for a collection like this one, too. No matter. Every listener is sure to find something they like in the bunch, though. Turn up the volume and enjoy.

Jaguar F-Type Project 7 takes the D-Type to the 21st Century

One of the many big name debuts during the 2014 Monterey car week is this, the Jaguar F-Type Project 7, a stunning roadster inspired by Jaguar's legendary, finned D-Type sports car.
The Project 7 expands on the already appealing F-Type Convertible formula, further boosting the Jaguar Land Rover 5.0-liter, supercharged V8 to its most potent form yet - 575 horsepower - making this the most powerful production Jag in history. So equipped, the Project 7 is more cheetah than jaguar, roaring to 60 miles per hour in a rapid 3.8 seconds before reaching its electronically limited peak speed of 186 miles per hour.
Prices for the F-Type Project 7 start at $165,000, with customer deliveries slated begin in spring of 2015.