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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar's V8-powered XE looks to take aim at the BMW M3

It seems that Jaguar's littlest sedan is about to get one of the company's biggest engines. One of our spy photographers caught the company testing a disguised XE. While most people's first instincts would be to dissect the car, our photographer paid some extra attention to the number plate, and looked up the car's registration. He says the registration reveals that this little car is packing a 5.0-liter V8. The only sort of 5.0-liter V8 Jaguar makes is supercharged and makes 550 horsepower or more. So what we're probably looking at is a future 550-horsepower XE R. On the car itself, there appear to be larger intake vents on each side of the front bumper, likely for cooling off a much bigger, hotter engine. And of course a more aggressive appearance. The V8 theory is further backed up by the quad-tip exhaust that clearly needs more development. Aside from these changes, this XE looks pretty similar to the sportier models in the current range. It has the same side skirts as the XE R-Sport and XE S. It also uses the same wheels as the XE S. We can safely say that at least the wheels will be different when the V8 model reaches production. As for when that will be, we'd say don't expect to see a revealed production model for at least a year, and possibly more, since there appears to be a decent amount of development left to do. Related Video:

Evo pits Jaguar XKR-S vs. Mercedes SL63 AMG in heavyweight droptop fight

We recently received the sad news that the Jaguar XK is ceasing production by the end of the year, but what better way to bid it farewell than with some big, smoky powerslides? The retirement of the sporty GT isn't actually the topic of the latest video from Evo - it's on hand to compete against the Mercedes-Benz SL63 AMG to see which is faster around a track. Still, we can think of it as a wonderful sendoff for the Jag.
Both convertible grand tourers get their laps around the course, and they couldn't be more different. Driver Jethro Bovingdon gets some grins out of them both, but absolutely giggles while behind the wheel of the XKR-S convertible. The SL63 AMG is the more powerful of the two, but as we know, that doesn't always matter at a racetrack. You'll just have to scroll down and watch the video to see which of them is actually the winner.