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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Jaguar's electric speedboat smashes decade-old record

We knew Jaguars prowl on dry land, but apparently they dabble with water, too. Jaguar teamed up with powerboat racing specialist Vector and Williams Advanced Engineering to beat the existing British and world records for fastest battery-powered boat with some expertise from Jaguar's Formula E team. The team had to top 76.8 mph, a record set in 2008 by Helen Loney in her Firefly electric hydroplane with Agni motors. The attempt was made in the same location, Coniston Water in the English Lake District, where speedboat record runs have been made since the days of Sir Malcolm Campbell as early as the 1930s, and son Sir Donald Campbell into the 1950s and 1960s – including the fateful record attempt that cost the younger Campbell his life in 1967. The company's documented the attempt in the video shown above. It reveals that the 2008 record wasn't easy to beat. At first, pilot and Jaguar Vector co-founder Peter Dredge managed to get the boat to 76.6 mph – annoyingly close to, and just under, the record. But a later run rewarded the team's efforts, with a clear improvement of nearly 12 mph, making the new record 88.61 miles per hour. This achievement is also impressive considering that Jaguar and Vector only announced their partnership in October 2017, so progress has been swift. The tech in the boat is reportedly derived from Formula E technology, though Jaguar Vector and Williams Advanced Engineering have not disclosed the boat's exact specifications nor what parts are based on Jaguar Formula E car parts. Related Video: Green Jaguar Electric Racing Vehicles Videos williams advanced engineering

Jaguar XE teased in new video, will debut September 8

Outside of a major auto show, this might be one of the best times of the year for new car debuts, and we couldn't be more excited. Just this week, the low-slung face of the next-generation Mazda MX-5 Miata showed itself to the world, and Land Rover debuted its new Discovery Sport. Plus, there's a double-whammy of launches on the imminent horizon with the unveilings of the Jaguar XE on September 8 and the Mercedes-AMG GT on September 9.
Jag is teasing the launch of its latest midsize luxury sedan with a few glimpses on video. It's strangely secretive, given the fact that Jaguar showed the XE's face completely un-camouflaged a few weeks ago. Regardless, it's quite a looker up front with a sleeker take on the shape of the larger XF.
Because of the way Jaguar is slowly leaking details about the XE, there are a few other things we already know about this new cat, too. It rides on a monocoque chassis made from over 75 percent aluminum, and the automaker is promising 75 miles per gallon fuel economy on the more lenient European cycle for at least one engine in the lineup.