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Jaguar could replace two of its slow-selling sedans with a compact hatchback

Jaguar needs a home run, and it might merge the slow-selling XE and XF into a single model in a swing for the fences. The company is considering several ways to replace its two smallest sedans, and one option on the table is filling the gaps they'll create with a compact hatchback that would take Jaguar into a segment it's never been in before. Nothing is official yet, and Jaguar still hasn't ruled out developing a direct successor to each model, but British magazine Autocar learned at least two other options are being evaluated. Julian Thomson, the company's design boss, suggested their spot might be filled by a city-friendly hatch that would stretch about 177 inches from bumper to bumper, a figure that would catapult it into a segment dominated by the Audi A3, the BMW 1 Series, and the Mercedes-Benz A-Class. It would lure a new set of customers into the company's global showrooms. "I'd love to do smaller cars, and it feels as though the time is right. Jaguar needs a global product that could appeal to younger buyers, and more females as well," Thomson the publication. Although that's simple on paper, it's a lot more difficult to achieve in real life. "It's a tough sector. You need big numbers, which means big factories, and a big organization to sell them. But that's definitely where I would like us to be." Jaguar would need to find a cost-effective way to build the model. Developing an architecture from scratch is one possibility, though it's an expensive one for a company whose financial foundations are shaky at best. It could use its new MLA platform if it's flexible enough to underpin a small car, or it could ask BMW — which it's linked to via several on-going partnerships — to use the front-wheel-drive UKL architecture found under the aforementioned 1. One point the original report doesn't address is that, while a hatchback in the vein of the A3 would do well in Europe, it would fall flat on its face in the United States. That's why Audi, BMW, and Mercedes-Benz all added a trunk to their Euro-flavored hatches for American buyers who prefer three-box sedans. Jaguar would either need to do the same, meaning it would replace two sedans with a hatchback turned into a sedan, or it would end up giving up thousands of sales in one of the world's largest car markets, which would be counterintuitive. Another possibility floated by Autocar is replacing the XE (pictured) and the XF with a compact sedan described as eco-focused.

Jay Leno's Garage drives Steve McQueen's 1956 Jaguar XKSS

Steve McQueen might be the coolest American male of the 20th century. With movies like Bullitt and Le Mans, McQueen established himself as the king of cool of his era, and on the list of actors you would pick for a fantasy racing team - he or Paul Newman are the natural first choices. The latest Jay Leno's Garage video highlights one of McQueen's most special cars - a 1956 Jaguar XKSS.
Just 16 XKSS models were made because a fire at the Jaguar factory halted production. It was meant to be a street version of the company's very successful D-Type racer, with a modified version of its 3.4-liter straight-six-engine and a four-speed manual gearbox. McQueen clearly had an eye for great vehicles. He drove his Jag around Los Angeles years after it was a cutting-edge piece of technology. Since then, it became part of the Petersen Automotive Museum in LA. Autoblog's The List even took a ride in it when the show visited the museum.
The XKSS is one of the pinnacles of automotive design of the '50s, and its association with McQueen makes this example even more extraordinary. Leno is in love with the car from the moment he sees it, and it's hard to argue with him. Between its emphasized curves and raspy exhaust, this is one sexy Jag. Scroll down to get an eyeful and earful from one of McQueen's favorite cars.

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.