2003 Jaguar S-type Sport Sedan 4-door 4.2l on 2040-cars

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Jaguar's next turnaround plan outlines a major shift to upmarket luxury

Jaguar wants to reinvent itself again, this time as a purveyor of EVs that competes in the luxury space dominated by Bentley. It outlined a turnaround plan written to help it move upmarket while launching a new range of models. Company boss Thierry Bollore, a French industry veteran who briefly ran Renault in the late 2010s, told British magazine Auto Express he wants Jaguar to represent what he described as "modern luxury." He added his vision of modern luxury is "extremely reductive" in terms of refinement, modernity, engineering, and technologies. Jaguar said it will go EV-only, yet it scrapped the next-generation XJ at the 11th hour in 2021 because the sedan didn't fit its image of a re-imagined brand. Making Jaguar synonymous with "modern luxury" requires starting from scratch. "The situation at Jaguar was really a concern from outside," said Bollore after revealing Renault looked at purchasing Jaguar-Land Rover in the late 2010s, "and more than a concern from inside, because the brand has been damaged to a certain extent." That's why the turnaround plan calls for a blank slate to rebuild Jaguar on. Design work for an entirely new range of Jaguar models has been completed, the executive affirmed, and Auto Express speculates the portfolio will initially consist of three models: a two-door sports car (likely a follow-up to the F-Type) and a pair of crossovers. Note that there's no sedan on the horizon. These three cars will ride on the same modular architecture, though it's too early to tell if it will be developed in-house or shared with another carmaker. They'll wear a new design language that was forged by holding an internal contest three teams participated in. Competing with Bentley, among other carmakers, will require convincing customers to pay six-digit sums. "Luxury starts not far from GBP100,000," said Bollore, a figure which represents about $140,000 at the current conversion rate. As of writing, none of Jaguar's models start above $100,000, though some cross that threshold once options are piled on. Its cheapest model, the E-Pace, starts at $39,950. Its most expensive is the electric I-Pace at $69,850. No one would pay $140,000 for an E-Pace, even if it's electric and brimming with tech, so Jaguar's upcoming models will all be relatively large. That doesn't mean Bollore will put a leaping cat emblem on a Land Rover Range Rover and call it a good job well done. He wants to ensure the two sister brands coexist without overlapping.

Goodbye, Shelby GT350; hello, new Honda Ridgeline and Subaru BRZ | Autoblog Podcast #648

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. This week's news includes Subaru teasing the next-generation Subaru BRZ, the Jaguar XE departing and the XF getting an update, Honda unveiling the new Ridgeline pickup and the Acura NSX suffering from slow sales. This week they talk about driving two vehicles on opposite ends of the spectrum: the Ford Mustang Shelby GT350 and the Volkswagen Atlas. Autoblog Podcast #648 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Subaru previews next-generation BRZ, announces fall 2020 unveiling date Jaguar XE axed from U.S. market: And then there was one sedan 2021 Jaguar XF gets new interior, down to four-cylinder engines and sedan body style 2021 Honda Ridgeline debuts, and it finally looks like a truck Acura NSX sales lagging Cars we're driving: 2020 Ford Mustang Shelby GT350 Heritage Edition 2020 Volkswagen Atlas Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

South African company builds the world's first armored Jaguar I-Pace

When you think of armored cars, the presidential “Beast” limo and large SUVs likely come to mind. What you might not consider is that as the auto industry transforms itself to produce electric vehicles, weÂ’ll start seeing more armored EVs. A South African company has a leg up in this area with the release of the first armored Jaguar I-Pace. Armormax has offices around the globe, but its home base in South Africa is responsible for developing the armored SUV. Jaguar South Africa worked with the company to produce the I-Pace, and the work to add protection does not void or change the warranty. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Armoring a vehicle tends to add a ton of weight, but Armormax says the I-Pace takes advantage of its in-house materials. The company claims its protection material is the lightest in the world and notes the use of high-grade ballistic glass. The I-Pace offers a B4 ballistic protection rating, which covers handguns up to a .44 Magnum and shotguns. Armormax added run-flat tires and an external intercom system. We donÂ’t know if Armormax will offer the I-Pace outside of South Africa, but it likely wonÂ’t be cheap if it does. The U.S. I-Pace starts at more than $71,000, and thatÂ’s before buyers add any of ArmormaxÂ’s impressive upgrades. The company offers gas masks, ballistic riot shields, bomb blankets, and more. If Bond-villain features are your thing, Armormax will sell you smoke screen systems, electric-shock door handles, and a road tack dispensing system.