2003 Jaguar S-type R Sedan 4-door 4.2l on 2040-cars

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Jaguar practiced the E-Pace barrel roll - wait, how do you practice a barrel roll?

Jaguar launched the E-Pace compact crossover by literally launching it into a barrel roll. But to get to the point where the company could do the stunt in front of the press naturally took plenty of preparation and planning, and the company documented much of it in the video above. It turns out that the early stages of preparing the stunt are about as entertaining as the stunt itself. The video spends a little time showing some of the computer modeling and designing of the stunt, but most of the video covers the practice runs done with a test car. Jaguar set up its prototype offset ramp for initiating the roll, and had a massive airbag set up for the test car to land in. And early on, to make sure the stunt driver wasn't hurt, they rigged up a Land Rover Evoque with autonomous driving equipment to do the first runs. Later the stunt driver took a few turns. The testing resulted in flips and tumbles you've only seen with Hot Wheels cars. It's so strange and fun to see a full-size car launched this way. Once the team finally had the jump pretty well dialed in, the stunt driver was able to test it launching from ramp to ramp, and then eventually do it in the production E-Pace at the crossover's reveal. Related Video: Image Credit: Jaguar Jaguar Crossover Luxury Videos jaguar e-pace

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar Land Rover gets to work on new university R&D center

Jaguar Land Rover has a raft of new products in the pipeline, from the new Defender to the next-generation XF sedan. But new product isn't the only thing the British automaker is investing in: it's also opening new facilities around the world, including what it's calling the National Automotive Innovation Centre back home in the UK. Based at the University of Warwick, the new $220-million R&D center is the result of a joint effort between JLR, its parent company Tata, the manufacturing arm of the university and the British government. The facility will bring together professionals from the automaker as well as its suppliers with academics to encourage, as the name suggests, innovation in the automotive sector. Its 355,000 square feet are earmarked to become the hub for Jaguar Land Rover's advanced research activities, including "workshops, laboratories, virtual engineering suites and advanced powertrain facilities, equipped to enable a full range of design, visualisation and prototyping activities." The cornerstore was just laid in a ceremony this week, but the facility isn't due to open until the Spring of 2017 when it will encompass some 1,000 employees, including 600 relocated by JLR to the new location from other sites in the UK. Related Video: Construction Begins On New UK Automotive Innovation Centre For Jaguar Land Rover - GBP150 million National Automotive Innovation Centre (NAIC) will open in Spring 2017, providing a state-of-the-art technology hub for Jaguar Land Rover's advanced research team and collaborative partners from the supply chain and academia - To keep the UK and Jaguar Land Rover at the forefront of global innovation, the team will develop the vehicles and personal mobility solutions of the future - The NAIC will focus on inspiring the next generation of engineers - from schoolchildren to undergraduates.