2003 Jaguar S-type In Good Condition on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar design chief Ian Callum rules out station wagons

If you liked the idea of a Jaguar wagon and were secretly hoping that the British automaker might bring one over, we have some unfortunate news for you. Not only will the company not bring any wagons to the North American market, but according to design chief Ian Callum, it won't be making any at all. "The [wagon] market is massively shrinking. I'm very sad about it but it's a very difficult market to justify," Callum told Automotive News Europe. German automakers Audi, BMW, and Mercedes can make wagons work because their home market is the largest for wagons in the world and any wagons they sell elsewhere are just chocolate icing on the Black Forest cake. For its part, Jaguar has produced two wagon models in the X-Type and the previous XF Sportbrake. That's a shame in Jaguar's case, because the XFR-S Sportbrake was a heck of a ride that left us wondering why anyone would want something taller. Those of like mind, we suppose, will just have to content themselves instead with German wagons like the Audi A6 Allroad, BMW 3 Series, Mercedes E-Class, and Volkswagen Golf SportWagen – and hope that Volvo doesn't get squeezed out of the wagon market as well. Related Video:

Say goodbye to Jaguar's vestigial oval grille

Jaguar has been on a campaign to replace any and all retro cues with modern ones. Just look at the current XJ and the one it replaced, or the XF and the S-Type that came before it and you'll know what we mean. The one remnant is the XK and its oval grille, in and of itself a throwback to Jags of old (which started to look more like a certain Star Wars alien in above-pictured XKR-S form). But don't expect it to hang around.
Newer Jaguars have been ditching the oval aperture for a more squared-off one, and the next XK will have to fall in line. But don't expect that to be the only change in store for the next-generation Jaguar coupe and convertible.
With the new F-Type now holding the more enthusiast-oriented ground, the next XK is expected to grow bigger, softer and more luxurious. That will likely mean a more commodious back seat as well, though that shouldn't be hard to do considering the lack of space in the back of the current model...