2003 Jaguar S-type Base Sedan 4-door 4.2l on 2040-cars

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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

2019 Jaguar F-Pace adds technology, gets to keep all its engines

Jaguar recently revealed a lightly refreshed XE sports sedan with a more modern interior and technology, but it also lost its V6 and diesel engine options. That led us to believe the same might happen to the updated 2019 Jaguar F-Pace, but instead, it gets a lighter update inside and both the diesel four-cylinder and supercharged V6 engines stick around for another model year. While styling stays the same, the technology updates for the 2019 F-Pace are welcome. All F-Paces get a bigger 10-inch infotainment display, and the system itself has updated graphics from the I-Pace electric car. Apple CarPlay and Android Auto are now available, too, but as an optional extra. The tech updates aren't just limited to infotainment, though. The blind-spot monitoring system will now apply a counter-steering force if it detects an object when the driver begins to merge. The optional adaptive cruise control now has an active steering feature that will keep the car centered in its lane on the highway. With the added technology updates comes higher prices. The base 25t four-cylinder F-Pace price goes up by $2,735 for a total of $45,825 with destination. The diesel-powered 20d jumps $2,475 for a total of $49,775. The 30t with the more powerful four-cylinder engine increases $2,475 to $51,275. The V6-equipped S has the smallest increase of $2,025 bringing its final base price to $62,825. The new SVR wasn't around last year, so it doesn't see an increase, but for reference it starts at $81,015 with destination.

2015 Jaguar F-Type Coupe is a seriously pretty kitty

The F-Type roadster is a beautiful car, but if we're honest, the coupe might be even more so. The hard top creates a smooth, uninterrupted line from the windshield all the way back to the rear of the car, the kinked-up rear-quarter windows are a nice touch and, overall, the design looks more organic than the roadster.
With the coupe's introduction also comes a new engine in the F-Type lineup, the 550-horsepower 5.0-liter supercharged V8 found in the XFR-S and XKR-S, and it's fitted to the top model, the F-Type R Coupe. The 495-hp mill in the V8 S roadster won't be an option in the coupe, however, but we're okay with that because Jaguar claims the 550-hp variant will scoot to 60 mph in just four seconds. Jaguar also will offer the base F-Type Coupe, with a 340-hp 3.0-liter supercharged V6, and the F-Type S Coupe, which has the same engine tuned to 380 hp. The base and mid-level models are quite quick, and can accelerate from 0-60 mph in 5.1 and 4.8 seconds, respectively.
The F-Type Coupe is priced starting from $65,000, the S Coupe adds $12,000 and the R Coupe starts at $99,000 (prices don't include $895 destination fee). For more F-Type Coupe info, check out our previous post on it, or head on below to read the press release.