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Jaguar Buys World's Largest Collection Of British Classic Cars

This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar's Special Operations division announced today it has bought the world's largest collection of classic British cars. The 543 cars had belonged to wealthy dental entrepreneur Dr. James Hull, who sold the entire collection to the British automaker for $170 million dollars. Jaguar scored 130 of its own vehicles in the lot, including a XK, SS, C, D and E-types, XJ as well as a few rare Land Rovers, according to Road & Track. The division that bought the cars is not only responsible for the heritage museum, but also for special projects. Special Operations finished the 18-car run of the lightweight E-types, albeit 50 years late. Jaguar plans to use the cars as promotional pieces to highlight the history of the brand, according to Cars UK. Related Gallery Retro Features Car Shoppers Still Want

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jos? Mourinho shares his fear in Jaguar F-Type R Coupe spot

Jaguar is in the middle of an image makeover. It wants people to know that it makes more than just big, comfy luxury cars. Underneath that there is an edge. In its recent ads, the company wants to be associated with a more tailored, witty form of villainy. The next step is showing that it's also fearless.
Many Americans might not be familiar with José Mourinho, but he's one of the premier soccer, or football, coaches in the world. He's nicknamed "The Special One." Mourinho worked his way up from an assistant coach to lead small teams but eventually took over international heavyweights like Real Madrid and Chelsea.
In a new ad for the Jaguar F-Type R Coupe, Mourinho talks about what it means to be afraid. You might think such successful people overcome their fears, but successful men are driven it, he claims. But being scared doesn't make a man weak - it makes him dangerous. Scroll down to understand what Mourinho is talking about and get an earful from the wonderful exhaust of the R Coupe.