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Jaguar Land Rover moves closer to building Slovakia plant

Jaguar Land Rover has announced its intention to build a new assembly plant in Slovakia. Though it has yet to make the final decision, the British automaker has signed a Letter of Intent with the Slovakian government. Its next step is to launch a feasibility study before committing. If the company does go ahead with plans, it wouldn't be the first automaker – or even the first European luxury automaker for that matter – to start producing in Slovakia. Nor would it be the first Jaguar Land Rover plant outside the UK, either. The Volkswagen Group, PSA Peugeot Citroen, and Kia all manufacture in the Central European country. VW's Bratislava plant in particular handles production of the Touareg, Audi Q7, and Porsche Cayenne. In the past few years, JLR has expanded its production capacity to new locations outside of the UK. It has a new factory in China, one under construction in Brazil, and has been manufacturing in India – home country of its parent company Tata – since 2011. It recently announced a manufacturing contract with Magna Steyr in Austria, and is investing in its facilities back home as well. Though yet to be finalized, the prospect of manufacturing in Slovakia has proven more favorable to JLR than other locations in Europe or in the United States or Mexico – all possibilities that the company says it looked into. It has yet to reveal just what it would produce there, saying only that "the plant would manufacture a range of aluminium Jaguar Land Rover vehicles," that the plant would be earmarked to come online in 2018 and eventually ramp up production to 300,000 vehicles. The prevailing wisdom would seem to indicate, however, that the site is being considered for the next-generation Land Rover Defender. Related Video: JAGUAR LAND ROVER UNVEILS NEXT STAGE OF GLOBAL EXPANSION PLANS - Letter of Intent signed for potential new plant in the Slovak Republic - Indicates the next stage of the Company's expansion plans to support a competitive global business in the future - Jaguar Land Rover's global expansion underpins long-term investment in new vehicles and technologies in the UK Coventry, UK – Jaguar Land Rover has signed a Letter of Intent with the Government of the Slovak Republic for the potential development of a new manufacturing plant in the city of Nitra in western Slovakia. With its established premium automotive industry, Slovakia is an attractive possible development opportunity.

Jaguar turns down offers to join V8 Supercars, questions AMG, Volvo participation

Rumors have swirled in recent weeks that Jaguar may be the next manufacturer to join the V8 Supercars racing series, made popular in Australia but now well-known in other parts of the world as well. Sadly, Jag's participation is not to be. In fact, it would be "insane," according to Jaguar Land Rover Asia Pacific Managing Director David Blackhall, for it to accept either of the two offers it has received to bring Jaguar into V8 Supercars.
Not only is Jaguar not interested in entering V8 Supercars, says Blackhall, it also fails to understand the recent entries from AMG and Volvo. "I don't know what it does for AMG to get flogged by a V8 Commodore week after week, but it's their brand, their issue. And the same thing will happen to Volvo to be honest."
Judging by Blackhall's statements to motoring.com.au, after not-so-serious consideration, the automaker decided the monetary commitment it would take to compete for wins would be more than any potential exposure would be worth, despite the fact that Jaguar has a 5.0-liter V8 to go along with what would seem to be a tailor-made rear-wheel-drive chassis. For what it's worth, one offer would have had Jaguar putting its name across an engine made by someone else, an option that was flatly turned down.

Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.