1951 Jaguar Mark V 3.5 Drophead Coupe on 2040-cars

Auto blog

Jaguar puts Mourinho on ice

There is principal among the persecuted to embrace insults and turn them around. That's how the gay community turned "queer" from a pejorative term into a badge of pride. Now Jaguar has done the same with "footballer's car." While this has been generally seen as the UK equivalent of a "rapper's car," generally a big four-wheel-drive such as a Range Rover, blinged up so as to make it unusable off-road, Jaguar has taken the curious step of deliberately putting a footballer in the new F-Pace. Before you can even buy a Jaguar F-Pace, the company has taken ex-Chelsea and Real Madrid manager Jose Mourinho to Northern Sweden to drive a prototype on ice. And there is not an ounce of bling about the event. It was run on 60 km (37 miles) of frozen lake at Jaguar Land Rover's extreme testing facility in Arjeplog, Sweden, which is 40 miles from the Arctic Circle. And it's not just JLR engineers who get to do this. Jaguar sells the "Jaguar Ice Drive Experience," while Porsche has something similar and if you really want to go for it there is a company that does it in Porsches, Maseratis, and the wonderful Alfa 4C. But those are not footballers' cars. Jag quotes Mourinho as saying, "The experience was magnificent. For people in my world, I think a few days in a place like this is magnificent." However even if you read it in a Spanish accent it still sounds like it was written by a PR man. Ditto the quote "I am always learning. Even in football, which is an area that obviously I feel that I'm an expert, I'm never perfect and I always learn." What Jaguar gets out of the association is some quotes about Mourinho's plans – he's going to stay in the UK – which means the major UK papers might pick it up. They probably will and then ignore all the cool ice driving stuff. What we get as car nuts is some awesome footage of the car power-sliding with rooster tails of snow. It's a good looking car; I've seen some testing on the roads around Jaguar's home of Coventry and did a double take. It's a little Macan-like but better looking. I've driven the F-Type with both the 375-HP V6 used in the Mourinho F-Pace piece and the 550-hp supercharged V8, and the V6 is plenty. Until you drive the V8, which blows your mind way. Indeed I have the letter on my desk pleading guilty to the fixed penalty (62 in a 50) that I picked up in the F-Type. What you can't tell from the video is how good the V6 sounds. How it does a nice little wake-the-neighbours blip when you switch it on.

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Jaguar XE SVR to challenge M3, C63 with supercharged V8 power

Jaguar has a healthy powertrain range lined up for its new XE, including an array of four-cylinder engines and a supercharged 3.0-liter six that will, for now, serve as the range-topping offering in the XE S. But Car and Driver claims to have it on good authority that an even more powerful eight-cylinder version is in the works, as well. According to C/D, the XE's engine bay has been designed to accommodate the company's ubiquitous 5.0-liter V8 engine, which in the larger XF is offered in several states of tune, including the XF Supercharged with 470 horsepower, the XFR with 510 hp and the flagship XFR-S with 550 hp. Just which version (or versions) would be offered in the XE remains to be seen, but even in its lowest-spec supercharged form, the 470-hp version would already be enough to challenge the 425-hp BMW M3 and the base 469-hp version of the new Mercedes-AMG C63. If Jaguar wants to take on the C63 S, however, it will need to shoehorn in one of the more powerful versions. In the end, Coventry's new Special Vehicle Operations division may opt to offer two versions, like it does with the XFR and XFR-S. Expect the top version, however much muscle it packs, to wear the British automaker's new SVR badge. It just may take a few years before it does so.