Jaguar E Type Siii 2+2 1974 on 2040-cars

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Ian Callum wanted to call Jaguar's crossover X-Type [w/poll]

Jaguar raised some eyebrows when it announced that it would call its upcoming crossover F-Pace. But the British automaker didn't just pick the name out of a hat. Speaking with Auto Express, Jaguar's design director Ian Callum said the company entertained several possible nameplates for its first crossover, and that he personally advocated for resurrecting the name X-Type. The nameplate was, of course, previously used on the marque's entry-level sedan – the predecessor to the upcoming XE that was based on the front-drive platform of the Ford Mondeo and which was also offered with all-wheel drive. The connection with that much-maligned model is reportedly ultimately what dissuaded the company's marketing gurus from using the nameplate again, even if it might have been more suitable. Another nameplate Coventry reportedly considered was XQ, but the latter letter's use by rival Audi for its crossovers and by former sister company Aston Martin for its personalization range ruled the prospect out for the Leaping Cat marque. Auto Express notes a connection between the name F-Pace and Jaguar's 1960s ad campaign hailing its products as offering a combination of "Grace, Space and Pace." For his part, Callum didn't dismiss the possibility the slogan could could lead to additional models wearing similar nameplates like F-Grace or F-Space. What do you think – did Jaguar pick the right name for its first foray into the crossover market? Share your thoughts in Comments and cast your vote in our poll below.

Jaguar's Callum refutes two XJ bodystyle rumor

Not long ago, we relayed word from Edmunds that Jaguar was planning to split its next-generation XJ sedan into two bodystyles - one model that continued the ambitious design approach fostered with the current X351-based model, and another, more upright model to better appeal to China's conservative design sensibilities.
We expressed some cynicism in the idea, noting that such a strategy "might catch more profits for the marque, but it might also represent a setback to design head Ian Callum's vision for a thoroughly modern Jaguar portfolio." Callum has been quite insistent in his belief that Jag needs to be a forward-thinking brand in terms of design, and the two-model strategy seemed to conflict with that idea. We tried to get some comment from Callum at that time, but were unable to reach him.
As it turns out, our cynicism was well-placed. Autocar says that while the next XJ will continue to have two wheelbases, Callum has denied the two-model talk, saying flatly: "I can't see us doing two bodystyles. The cost would be enormous and the message inconsistent. You have to believe in what you produce and to do two bodystyles would undermine that."

Jaguar axes supercar plans, focuses on luxury EVs

Jaguar is abandoning plans to replace the XK coupe and convertible and won't build a production variant of the C-X75 supercar, according to Automobile Magazine. Previous reports indicated that Jaguar could revive the XK line as a grand tourer, but the automaker has turned toward building two electric vehicles (EV). One would be a replacement for the XJ sedan and the other a premium SUV. The large luxury EV, codenamed X590, is reported to be a four-door coupe with a rear hatch that signifies a drastic shift in strategy by Jaguar. The vehicle is said to be a compromise between Jaguar Land Rover CEO Ralf Speth and Jaguar design chief Ian Callum. According to the report, the X590 will utilize a new electronic architecture that can be adapted to accommodate the software for autonomous driving capability that was developed under former BMW engineer Wolfgang Ziebart. Jaguar looks to take on the Tesla Model S and the slew of electric vehicles from Germany with the X590. While Jaguar hopes the EV will allow the automaker to expand to a new segment, it will continue to sell the current XJ alongside the X590. Meanwhile, an unnamed source claims Jaguar will put an electric SUV on the road shortly after the X590 in 2019. Originally planned as a Range Rover, the ute is reported to have a modern look with a focus on aerodynamics. The SUV will be offered as a rear-wheel-drive model with one motor or an all-wheel-drive version with two motors. Both variants will have a choice of three battery packs based on range, performance, and charge time. Jaguar expects to put 20,000 to 30,000 units of the X590 on the road every year, while the SUV, which should be more affordable, will have a production rate between 30,000 and 50,000 units. With the electric and SUV segment continuing to grow, Jaguar is looking to capitalize with two new vehicles that could set the tone for its future. Related Video: