Coupe on 2040-cars

Auto blog

2016 Jaguar XJ sedan revealed

Jaguar has been steadily updating its sedan lineup, launching the entry-level XE and a new version of the mid-range XF – and now it's revealed an refreshed version of its flagship XJ. A facelifted version of the existing model (which was first launched in 2009 and arrived in the US in 2011), the 2016 Jaguar XJ benefits from a few key enhancements to keep it current. The principal visual updates revolve around the exterior lighting, which now includes full LED headlights, new daytime running lights and redesigned LED tail lights. There are new oval exhaust tips as well, but some of the most vital updates have been carried out inside. The refreshed interior includes a new InControl Touch Pro touchscreen infotainment system, with multi-touch control and backed up by a 60-gig solid-state hard drive. A new 17-speaker Meridian sound system comes standard, and the instrument cluster has been redesigned as well. The XJ also benefits from Jaguar's All-Surface Progress Control system and a raft of driver assistance features. Rear-drive models also get a new electric power-assisted steering rack and semi-automated parking system. Between engine options, drivetrain choices, wheelbase lengths, and trim levels, the updated XJ continues to offer an array of configurations – and Jaguar has worked to further differentiate them from one another. The base model carries the 340-horsepower, 3.0-liter, supercharged V6 and can be specified with rear- or all-wheel drive. There are regular and long wheelbase versions, and in R-Sport and Portfolio trim lines (the former now coming standard in the shorter car). Though the entire range is supercharged, the model designated as the XJ Supercharged packs a 470-hp version of the company's celebrated 5.0-liter force-fed V8, while the performance flagship XJR packs the same engine but with 550 hp (once again in either wheelbase) and now comes standard with the Black Pack. The 2016 Jaguar XJ is slated to reach US showrooms this fall. The updates will surely go a long way towards keeping Coventry's flagship sedan in the game for longer until an all-new model is ready. The question is whether these updates will be enough to keep the XJ competitive against the newer BMW 7 Series, Mercedes S-Class, and Maserati Quattroporte. Or for that matter with the Audi A8 that's just as old but was also recently refreshed, or the Lexus LS that's been around for longer with similar updates along the way.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Lunaz electrifying classic cars with coachbuilt, millimeter precision

One day last year, as David Lorenz waited by the side of the road for repair help with his classic car, he had an idea: Why not update all of that ancient mechanical "character" with a modern electric drivetrain? That would give an owner the beauty of the past, the mechanicals of the present, and the powertrain of the future. Jaguar does it with the E-Type Zero, and Aston Martin's in the game with the reversible EV powertrain swap for the DB6 Volante. And so Lorenz founded the British engineering firm Lunaz Design, named after his daughter Luna and headquartered at the Silverstone Technology Park. The company's first products are almost ready for order, starting with a 1953 Jaguar XK120 and a 1961 Rolls-Royce Phantom V. Lunaz conversions aren't a matter of pulling an engine and installing a battery pack; Lunaz reengineers classics. Managing Director Jon Hilton oversees a team bringing experience from carmakers such as Aston Martin, Ferrari, Jaguar, McLaren, and Rolls-Royce, with Hilton's resume including six years with Cosworth Engineering followed by eight years in Formula One. To develop the Lunaz offerings, a chosen car is stripped to the metal and weighed so that engineers understand the weight distribution at each corner, then the car is stripped to the chassis and 3D-scanned. This yields information allowing designers to create a powertrain that fits to the millimeter and stays true to the handling dynamics of the original vehicle. During the rebuild, the company says, any imperfections are remedied "using traditional coachbuilding techniques." The Jaguar and the Rolls-Royce get battery packs in two locations, one under the hood and one under the trunk floor. Lunaz says it can fit more battery for its in-house design into each car that way. The Jaguar's 80-kWh battery feeds two electric motors sending 375 horsepower and 516 pound-feet of torque to the rear wheels. The Phantom V uses a 120-kWh battery pack, but its output hasn't been released. While remaining true to the exterior and interior design of each car, Lunaz fits LED lights and modern tires, a modern suspension, better brakes with regenerative braking, power steering, an upgraded propshaft, and a fly-by-wire throttle. Safety and comfort additions include cruise control, traction control, and anti-lock brakes. Inside, the instrument cluster gets battery gauges, there's modern climate control, an infotainment screen with satellite navigation, and a Wi-Fi hotspot.