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Jaguar's futuristic 'Sayer' steering wheel might make your morning coffee

In the not-too-distant future, it would be the only part of the car you'd actually own. If it were the subject of a surrealist painting from 1929, it might feature the tagline, "Ceci n'est pas un volant," the French word for steering wheel. Jaguar calls it Sayer and says it's the steering wheel of the future — the first voice-activated, artificial intelligence steering wheel that will be able to carry out hundreds of tasks and follow you from car to car. "Imagine a future of autonomous, connected and electric cars where you don't own a single car, but instead call upon the vehicle of your choice where and when you need it," the company says. "That's a future vision Jaguar Land Rover is exploring with Sayer, the connected steering wheel that could be the only part of the car you own." Automakers focused on developing autonomous vehicles have proposed doing away with pedals and steering wheels, but this is the first we've heard of that envisions the steering wheel, such as it is, as your veritable car keys in a self-driving, car-sharing world. Jaguar says it could order up a ride to get you where you need to go on time, and it could even advise you when you might enjoy driving part of the journey yourself. No word on whether it can sync with a toaster for breakfast, however. The concept device is named after Malcolm Sayer, a Jaguar designer from 1951 to 1970 who's responsible for the E-Type and D-Type racer, which won the Le Mans 24-hour race three times in a row in the 1950s. It will feature on a Jaguar concept called Future-Type in 2040. In the meantime, it will be unveiled at Tech Fest at Central St. Martins, University of the Arts London on Thursday, Sept. 7, as part of the automaker's "Technology with Heart" presentation. The festival is free to the public Sept. 8-10. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Jaguar Green Weird Car News Jaguar Technology Emerging Technologies artificial intelligence steering wheel voice command

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

2017 Jaguar XE: We'll miss our long-termer, but not its diesel engine

This may be automotive journalist blasphemy, but diesels aren't always a good thing. And I don't mean that from an emissions standpoint. Sometimes the diesel in question isn't a good engine, and/or is a bad fit for the cars to which they're fitted. Our long-term Jaguar XE diesel is a textbook case of both issues. The first issue becomes apparent from the moment the 2.0-liter turbodiesel four-cylinder fires up with all the clattering, tapping and ticking that can only come from a compression-ignition engine. It's far from the shaking and knocking of full-size diesel trucks of a few decades ago, but it definitely feels a generation or two behind other diesel cars. For instance, we had a diesel Chevy Cruze in the office, which was quieter and smoother than the Jaguar despite a base price roughly $10,000 less. It becomes a bit smoother and less raucous as revs increase, but the volume remains rather high, making it sound as though the engine is struggling more than it is. Though, to Jaguar's credit, the company has managed to keep virtually all engine vibrations from entering the cabin. Now, the diesel engine's voice would be less problematic if it provided some engaging performance, but, outside of the high fuel-economy numbers, there's hardly any to be found. This may seem surprising considering the Jaguar's 318 pound-feet of torque, but that torque figure lasts only briefly from 1,750 rpm to 2,500 rpm. After that, the torque rapidly falls off, and you don't see the Jag's meager 180 horsepower peak until 4,000 rpm -- not far off of the engine's roughly 5,000-rpm redline. As a result, the XE has adequate passing power and around-town shunt, but anytime you want to play with more revs, it faceplants. But at least it does nail, and even exceed, its 40-mpg highway fuel economy rating without trying. The faults of this diesel engine are then exacerbated by the fact that it's in such a smooth and fun car as the XE. It positively glides across rough city streets and highways, keeping the chassis steady and its passengers soothed. Coupled with a quiet cabin, the XE is a peaceful place to be. At least it would be if the diesel didn't rudely interrupt every time the throttle pedal is pressed. Through some sort of black magic, the XE handles about as well as it rides. The incredibly sensitive and accurate steering is superb. It feels like adjustment knobs on a high-end stereo -- weighted perfectly and fine enough to get it right where you want it.