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Jaguar C-X17 Concept teased before Frankfurt

Just ahead of the Frankfurt Motor Show, which begins September 10, Jaguar is teasing the reveal of a design study to introduce its new advanced vehicle architecture. Dubbed the C-X17, the mysterious concept "illustrates the diversity of vehicles that could be produced using this architecture, which underpins the innovative future of the Jaguar brand."
While it's not entirely clear what this architecture involves or what type of vehicle the C-X17 may be, this reveal is reminiscent of Jaguar's decision to unveil the C-X16 concept, a hybrid electric sports car, in Frankfurt in 2011. From the looks of the teaser image Jaguar released (click above to enlarge), we're guessing the C-X17 will be something between a low-slung crossover and a sporty wagon. But we won't have to wait too long to find out - Jaguar is streaming the live pre-show reveal to invited guests on its Facebook page on Monday, Sept. 9.
In addition to the C-X17, Jaguar be showing off the performance-oriented XJR and XFR-S, and, of course, the F-Type convertible. Scroll down for the official press release.

Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.

Jaguar readying a pop-top F-Type Coupe? [w/poll]

Typically convertibles are spun off of coupes, but sometimes it goes the other way. Like the Porsche Cayman that was based on the Boxster, the Lotus Exige spun off of the Elise, and the Jaguar F-Type, which arrived as a roadster before the coupe debuted. But if the latest reports are to be believed, Jaguar could be planning something in between.
According to Auto Express (which has, mind you, been known to stretch the rumors out some), Jaguar is toying with the idea of offering a partial convertible version of the F-Type - something Porsche would call a Targa (and which we would too if Stuttgart weren't so litigiously protective of the name). The additional roof configuration would give the F-Type three body-styles, giving its customers more choices.
It wouldn't be the only sports car to offer three roof options: There's the Porsche 911, of course. Ferrari once offered GTB, GTS and Spider versions of the 348 and 355. The Chevy Corvette has been offered in all three forms, as was the Pontiac Solstice many moons ago. But that kind of variety in roof configurations has become scarce. Jaguar's decision reportedly depends on whether it can make the business case or not. Do you think there'd be enough demand for a lift-roof F-Type?