1973 Jaguar Xke Series Iii V12 Convertible 5-speed Low Miles on 2040-cars

Auto blog

Jaguar design chief Ian Callum rules out station wagons

If you liked the idea of a Jaguar wagon and were secretly hoping that the British automaker might bring one over, we have some unfortunate news for you. Not only will the company not bring any wagons to the North American market, but according to design chief Ian Callum, it won't be making any at all. "The [wagon] market is massively shrinking. I'm very sad about it but it's a very difficult market to justify," Callum told Automotive News Europe. German automakers Audi, BMW, and Mercedes can make wagons work because their home market is the largest for wagons in the world and any wagons they sell elsewhere are just chocolate icing on the Black Forest cake. For its part, Jaguar has produced two wagon models in the X-Type and the previous XF Sportbrake. That's a shame in Jaguar's case, because the XFR-S Sportbrake was a heck of a ride that left us wondering why anyone would want something taller. Those of like mind, we suppose, will just have to content themselves instead with German wagons like the Audi A6 Allroad, BMW 3 Series, Mercedes E-Class, and Volkswagen Golf SportWagen – and hope that Volvo doesn't get squeezed out of the wagon market as well. Related Video:

Our 2018 Jaguar F-Pace has an infuriating shifter

Let me preface this by saying that I quite enjoy our long-term 2018 Jaguar F-Pace. Its quick, handsome and pretty good on a road trip. It handles well for a crossover, too. My biggest gripe with the F-Pace is the interior, and my biggest gripe with the interior is the damned rotary shifter. I've never fought a vehicle so much just to get it to shift into reverse and neutral. I have a tendency to rant, but usually offline, in the company of friends and under the influence of a few drinks. I've spent a lot of time behind the wheel of the F-Pace, and an incident this week in an automatic car wash this week prompted this post. Simply put, it took probably 10 seconds for me to get it to shift into neutral and another 10 seconds to get it back into drive. This is annoying in any situation, but when you're holding up a line of cars trying to wash off a thick layer of salt and ice, it's infuriating. The rotary shifter simply wouldn't rotate into either drive or reverse. This might be user error and it might be exclusive to our particular F-Pace, but I don't recall have the same issue in our XE (I admittedly drove it less) and I definitely have never had such problems with other shifters. Not even the BMW-style fixed rocker type or weird handle ones in the Toyota Prius. I even consulted the owner's manual to make sure I'm doing it properly. The only thing I can think of is that I'm not putting enough pressure on the brake pedal while turning the dial. Yet, even those editors who haven't experienced this problem admit that the design has lost its way. Jaguar introduced the rotary shifter in the original XF back in 2009. At the time, its housing was compact and offset, serving the functional purpose of freeing up space for center console storage (as you can see in the photo above). The same concept was later applied to the Jaguar XJ and copied in the Ram 1500. Now, compare that design to the shifter in the F-Pace (as well as the XE and current XF). It's right in the center with a bezel that takes up as much room as the shift boot on a manual transmission. There's no added storage benefit and the surrounding piano black trim collects dust and fingerprints like a forensics squad. In other words, instead of a space efficiency solution, it's a space-robbing novelty that drives me nuts at the car wash. Related Video: Image Credit: Jeremy Korzeniewski, Jaguar Design/Style Jaguar Long-Term Garage Crossover SUV Luxury Performance jaguar f-pace jaguar f-pace s

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.