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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar working on lighter F-Type with C-X75's twin-charged engine?

Every automaker has its own agenda when it comes to concept cars. Some roll them out just to showcase where it's heading. Others create them to gauge public opinion for a potential production model. Still others only showcase a concept car to preview a model that's already well underway. Jaguar is just such a company.
In the last several years, Coventry has only produced a handful of concept cars, and each of them - the C-X16 that foreshadowed the F-Type, the C-X17 that previews the upcoming crossover and Project 7 that is now entering limited production - has led straight to the introduction of a new, commercially available model. Except for one: the C-X75.
The extreme lightweight supercar was set to succeed the XJ220 with a number of advanced technologies, but unfortunately Jaguar ended up pulling the plug to watch from the sidelines as McLaren, Ferrari and Porsche got all the attention for their new hybrid hypercars. But that doesn't mean that some of the technologies initially developed for the C-X75 won't find their way into other Jaguar products.

Jaguar E-Pace has an F-Type-inspired interior

Jaguar continues to test its new small crossover, tentatively dubbed E-Pace, and that means our spy photographers continue to capture it in the wild. This time, we got some photos of the interior. From what we can see, it follows in the footsteps of the the F-Type sports car, rather than Jaguar's sedans and larger F-Pace crossover. From the air vents down, the center stack gently slopes toward the shifter. It also has a large grab handle on the passenger side like that in the F-Type. This also makes the center stack feel more driver-centric. The shifter is also F-Type-inspired. While the Jaguar sedans and the F-Pace use a motorized dial that rises from the center console for shifting, the F-Type uses a conventional lever, as does this E-Pace. These interior design choices seem to indicate that Jaguar will market this E-Pace as being a sportier Jaguar than its existing lineup. Our spy photographer also caught this E-Pace prototype with the hatch up. This clearly shows that the E-Pace will have a radically raked rear window. Matched with the voluptuous rear fenders, the E-Pace should have a very aggressive look. As a side note, the open hatch also reveals that there are at least one or two members of the Jaguar team that like Budweiser. We still expect a reasonably long wait until the E-Pace makes its full debut, likely sometime next year at the earliest. We're also expecting the crossover to have a front-wheel-drive-based all-wheel-drive system like the Range Rover Evoque, and it may even use the Evoque platform. While not a bad platform or drive system, most any car enthusiast or journalist would agree that a rear-wheel drive platform would be more naturally sporty and in keeping with this car's interior and possible marketing. Related Video: