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Watch new Jaguar XF perform a literal high-wire act

Coming out with a new luxury sedan can be a truly daunting prospect. Make it too edgy and you'll risk disenfranchising what can often be a rather conservative customer base. Make it too conservative and you may fail to attract enough new customers or generate enough interest to make the endeavor worthwhile. Whether Jaguar succeeded in walking that thin line with the new XF is a matter of personal taste, blending as it does elements from the smaller XE and the outgoing XF it replaces. But in launching the new model, Jaguar didn't just pull of a figurative high-wire act – it did quite a literal one. To drum up support for its newest debut, Jaguar undertook the stunt depicted in the video above, stringing a pair of carbon-fiber cables some 60 feet above the River Thames in London. With some guide wires and counterbalance weights to keep it all in check, and a motion-picture stunt crew orchestrating it all, the new XF drove over 780 feet from one bank of the river to the other, setting a new world record in the process. Instead of thinking too hard about the whys (seriously, though... why?) and hows, we suggest you just watch the video above. Related Video:

2020 Jaguar XE First Drive Review | The outlier's unusual charms

ST. TROPEZ, France — It's tough out there for compact sports sedans, even top contenders like the Audi A4, BMW 3 Series, and Mercedes-Benz C-Class. Jaguar resorted to a big-winged, bestial XE Project 8 that toppled a Nurburbring record to try and gain some attention, but the regular 2020 Jaguar XE will have to attain relevance on its unwinged charms against stiff German competition. We piloted the updated underdog through jagged hills above coastal France to see how its improvements stack up. For 2020, the XE receives a few subtle but effective styling tweaks — a resculpted front bumper, a wider and more purposeful grille, and a rear bumper with slimmer LED tail lamps that make the backend appear wider and more aggressive. Aerodynamic efficiency is slightly improved or equal to the previous model, depending on equipment. But the cabin receives more critical updates, specifically a much-needed upgrading of interior materials and trim. While higher-quality materials lend the XE a distinctly more luxurious feel, also welcome is a 12.3-inch driver display screen, Jag's familiar InControl Touch Pro Duo infotainment system (optional), and modern features like a wireless phone charging pad and a new steering wheel with updated illuminated controls. Small touches like wider, softer armrests, posher seat coverings, and more spacious door pockets also elevate the passenger experience — although the rear seats are tight at the knees and head for my 5'11" frame. Speed freaks and diesel fanatics will be disappointed to learn that the XE's engine options have, in Jaguar's words, been "rationalized" for 2020, dropping the 380-horsepower supercharged V6 and 180 hp four-cylinder turbodiesel. The only available engines for 2020 are both carryover units: the turbocharged 247 hp 2.0-liter four-cylinder (dubbed the S / P250), and the R-Dynamic S / P300, which is essentially the same mill with a bigger turbo producing 296 hp. Expect 0-60 mph times of 6.2 and 5.4 seconds, respectively. All-wheel drive is optional in the P250 model ($39,900 or $41,900 with AWD), and mandatory with the P300 ($46,295). Click the gear selector into Drive, and the cabin feels quiet and well insulated as the XE accelerates. There's a noticeable, but not enormous difference between the P250 and P300's acceleration.

Jaguar puts Mourinho on ice

There is principal among the persecuted to embrace insults and turn them around. That's how the gay community turned "queer" from a pejorative term into a badge of pride. Now Jaguar has done the same with "footballer's car." While this has been generally seen as the UK equivalent of a "rapper's car," generally a big four-wheel-drive such as a Range Rover, blinged up so as to make it unusable off-road, Jaguar has taken the curious step of deliberately putting a footballer in the new F-Pace. Before you can even buy a Jaguar F-Pace, the company has taken ex-Chelsea and Real Madrid manager Jose Mourinho to Northern Sweden to drive a prototype on ice. And there is not an ounce of bling about the event. It was run on 60 km (37 miles) of frozen lake at Jaguar Land Rover's extreme testing facility in Arjeplog, Sweden, which is 40 miles from the Arctic Circle. And it's not just JLR engineers who get to do this. Jaguar sells the "Jaguar Ice Drive Experience," while Porsche has something similar and if you really want to go for it there is a company that does it in Porsches, Maseratis, and the wonderful Alfa 4C. But those are not footballers' cars. Jag quotes Mourinho as saying, "The experience was magnificent. For people in my world, I think a few days in a place like this is magnificent." However even if you read it in a Spanish accent it still sounds like it was written by a PR man. Ditto the quote "I am always learning. Even in football, which is an area that obviously I feel that I'm an expert, I'm never perfect and I always learn." What Jaguar gets out of the association is some quotes about Mourinho's plans – he's going to stay in the UK – which means the major UK papers might pick it up. They probably will and then ignore all the cool ice driving stuff. What we get as car nuts is some awesome footage of the car power-sliding with rooster tails of snow. It's a good looking car; I've seen some testing on the roads around Jaguar's home of Coventry and did a double take. It's a little Macan-like but better looking. I've driven the F-Type with both the 375-HP V6 used in the Mourinho F-Pace piece and the 550-hp supercharged V8, and the V6 is plenty. Until you drive the V8, which blows your mind way. Indeed I have the letter on my desk pleading guilty to the fixed penalty (62 in a 50) that I picked up in the F-Type. What you can't tell from the video is how good the V6 sounds. How it does a nice little wake-the-neighbours blip when you switch it on.