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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar I-Pace EV has a new pedestrian warning sound: Listen to it here

Jaguar's production of its first electric car means it also has to deal with a problem everybody else has been trying to solve: noise, or rather, the lack thereof. People can hear an engine at low speeds when they're walking along a sidewalk. The same can't be said for silent-operating electric cars. We wrote about Chevrolet's latest solution to the noise problem a few weeks back, and now Jaguar is sharing what it came up with for the I-Pace. The noise it didn't use is almost more interesting than the one it did, though. Jag says its first iteration was meant to be spacecraft/UFO inspired, but apparently it was so convincing that people tended to look up at the sky instead of at the road. Engineers switched it to what seems like a pretty general hum sound for production. Take a listen yourself in the video above — you'll hear the noise at the 40-second mark, and a few other spots after that. The sound is emitted from a speaker behind the grille at speeds up to about 12 mph. It'll change in pitch and volume to correspond to the increasing or decreasing speed of the vehicle — it even changes tone when you shift into reverse to signal a change in direction. Jaguar says the noise is no longer needed at speeds above 12 mph because tire and wind noise become sufficient enough at that speed. Chevy turns the noise off on the Volt at about 20 mph, however, showing that manufacturers haven't really come to a consensus on what should be happening. A U.S. law that hasn't gone into effect yet will ask manufacturers to keep the noise at up to 18.6 mph, though. We happen to be partial to the jaguar growl heard right at the end of the video as a warning sound. That's how you make an entrance with a Jaguar. These kinds of systems are necessary to warn those who might be blind or visually impaired, but distracted walkers are a huge demographic of people needing a warning too. Everybody walks around with their head buried in a phone nowadays, making silent vehicles a hazard of our own habits. Jaguar says it specifically engineered the noise so that it doesn't intrude upon the cabin, so only pedestrians are bothered by the hum when slowly plodding through cities. Jaguar I-Pace pedestrian warning sound View 10 Photos Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Jaguar Green Driving Technology Crossover SUV Electric Luxury pedestrian safety jaguar i-pace

Jaguar gives us our best look yet at the XF Sportbrake wagon

Not quite a month after the first official teaser, Jaguar has provided a much clearer look at the new XF Sportbrake. Instead of the overhead shot, we get to see front and sides almost completely unobscured. Almost. The official reveal isn't until June 14, so the car is still covered in camouflage. Since Jaguar will be the vehicle supplier for Wimbledon, and Andy Murray will reveal the car, Jaguar fitted a tennis-ball vinyl wrap. Despite the vinyl wrap, we can still get a pretty clear look at the car. Unsurprisingly, from the B-pillar forward, the XF Sportbrake is identical to its sedan counterpart. From the rear-door back, the roof is obviously extended, and the rear window's rounded corners lead us to believe the previous model's blacked-out D-Pillar has been ditched. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar also released a video about driving the XF to a remote Scottish tennis court. We don't particularly care about that, but the video does provide some brief glimpses of the Sportbrake's backside. From the looks of it, the taillights are the same between the sedan and the wagon. The rear bumper and exhaust treatment look very similar, too. As previously mentioned, the Sportbrake will be completely revealed on June 14, and the car will be available later this year – and in the US, as a Jaguar representative confirmed to Autoblog. So if you've been eying an F-Pace, maybe wait just a little longer to try out an XF wagon. Related Video: