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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Xcar focuses on famed Jaguar test driver Norman Dewis

If you have any interest at all in motoring history, especially when it comes to European sports car racing from the '50s and '60s, do absolutely whatever you can to set aside 38 minutes for this interview with former Jaguar test driver Norman Dewis from XCar. Dewis had a hand in developing the British brand's vehicles from 1952 to 1985, and as expected over that time, he amassed some fantastic stories. Xcar did a great job of teasing a few of those great tales out of him here. From the very beginning, Dewis was gifted with a natural talent to read a car as a test driver. When he was just 16, he was taken out on his first chance to evaluate a vehicle and picked out even more intricacies than his instructor. Dewis eventually wound up at Jaguar, and that's where his career really took off. Among his many accomplishments there, he had a role in developing disc brakes both for racing and the road, set multiple world top speed records, and helped bring the E-Type to the world. Dewis even made the famous overnight drive in an XKE convertible from England to display it at the Geneva Motor Show. Dewis tells a first-hand account of being in the Jaguar paddock during the tragic accident during the 1955 24 Hours of Le Mans that took the lives of dozens of spectators. It's a story that we usually can only read about or watch in black-and-white films. Hearing Dewis' side really brings this history to life.

Our 2018 Jaguar F-Pace has an infuriating shifter

Let me preface this by saying that I quite enjoy our long-term 2018 Jaguar F-Pace. Its quick, handsome and pretty good on a road trip. It handles well for a crossover, too. My biggest gripe with the F-Pace is the interior, and my biggest gripe with the interior is the damned rotary shifter. I've never fought a vehicle so much just to get it to shift into reverse and neutral. I have a tendency to rant, but usually offline, in the company of friends and under the influence of a few drinks. I've spent a lot of time behind the wheel of the F-Pace, and an incident this week in an automatic car wash this week prompted this post. Simply put, it took probably 10 seconds for me to get it to shift into neutral and another 10 seconds to get it back into drive. This is annoying in any situation, but when you're holding up a line of cars trying to wash off a thick layer of salt and ice, it's infuriating. The rotary shifter simply wouldn't rotate into either drive or reverse. This might be user error and it might be exclusive to our particular F-Pace, but I don't recall have the same issue in our XE (I admittedly drove it less) and I definitely have never had such problems with other shifters. Not even the BMW-style fixed rocker type or weird handle ones in the Toyota Prius. I even consulted the owner's manual to make sure I'm doing it properly. The only thing I can think of is that I'm not putting enough pressure on the brake pedal while turning the dial. Yet, even those editors who haven't experienced this problem admit that the design has lost its way. Jaguar introduced the rotary shifter in the original XF back in 2009. At the time, its housing was compact and offset, serving the functional purpose of freeing up space for center console storage (as you can see in the photo above). The same concept was later applied to the Jaguar XJ and copied in the Ram 1500. Now, compare that design to the shifter in the F-Pace (as well as the XE and current XF). It's right in the center with a bezel that takes up as much room as the shift boot on a manual transmission. There's no added storage benefit and the surrounding piano black trim collects dust and fingerprints like a forensics squad. In other words, instead of a space efficiency solution, it's a space-robbing novelty that drives me nuts at the car wash. Related Video: Image Credit: Jeremy Korzeniewski, Jaguar Design/Style Jaguar Long-Term Garage Crossover SUV Luxury Performance jaguar f-pace jaguar f-pace s