1970 Jaguar Xke Series Ii Roadster on 2040-cars

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Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.

Jaguar F-Type SVR and Range Rover Evoque Convertibles go rainbow for Pride

BMW isn't the only automobile company getting involved in Pride Week, as Jaguar Land Rover announced it also has cars that will participate. And yes, they're convertibles with rainbow stripes. On Sunday, June 30, Jaguar Land Rover (JLR) will participate in the NYC Pride March with several themed vehicles and employees walking next to them. JLR chose two of its most intriguing vehicles in the Jaguar F-Type SVR convertible and the Range Rover Evoque Convertible. Jaguar unveiled two different F-Type SVRs, one in a gorgeous blue and the other in white. Both cars have the same detailing, though, including rainbow stripes on the the sides, rear bumpers, and hoods. The F-Types also have rainbow stripes across the tops of their windshields, and "JAG YOU ARE" decals across the windshields and rear bumpers. The silver Evoque is only slightly different. It, too, has rainbow stripes across its doors, rear bumper, and windshield. Rather than a "JAG YOU ARE" decal, however, "EVOQUE" is spread across the front bumper in rainbow lettering. You can check out these unique models at the Pride parade in NYC.

Jaguar lifts the tailgate on XFR-S Sportbrake

In the market for an amped-up Jaguar? Look for the letter R, adorning such performance models as the XFR and XJR sedans, the XKR coupe and convertible and the new F-Type R. But if it's bonkers performance you're after, you'll want to add the letter S into the mix as well. Jaguar uses the letters to connote its most hard-core performance variants like the two-door XKR-S and four-door XFR-S. And now it's applied them to the XF wagon as well, skipping the R treatment and going straight for the new XFR-S Sportbrake.
Leaked just the other day and headed for the Geneva Motor Show, Jaguar has now revealed its new power wagon in full. The XFR-S Sportbrake packs Coventry's ubiquitous 5.0-liter supercharged V8 engine boasting 542 horsepower and 502 pound-feet of torque. That's the same version that powers the XKR-S and XFR-S sedan (not to mention the F-Type R and XJR), and drives the rear wheels through an eight-speed automatic to rocket the estate to 60 in 4.6 seconds and on to an electronically limited top speed of 186 miles per hour.
That may be pretty quick, but doesn't quite stack up to the Mercedes-Benz E63 AMG S-Model 4Matic Estate whose 5.5-liter twin-turbo V8 offers up 577 hp and 590 lb-ft for a 3.6-second 0-60 time, or to the Audi RS6 Avant whose 4.0-liter twin-turbo V8 churns out 552 hp and 516 lb-ft for a 3.9-second 0-62 sprint. Though the Jaguar is only a little behind in output, it's a good second slower where it's measured. Granted that the Benz and the Audi are both all-wheel-drive where the Jaguar powers the rear only, but if four-wheel traction is how you get the power to the road, we wonder why Jaguar wouldn't fall in line. Particularly when the Jag's starting price in the UK (don't expect to see it imported here) is quoted at £82,495 - several grand more than the £76,985 RS6 but just shy of the £85,880 Mercedes gets for the E63 S-Model wagon in the UK (where the less potent 'base' version is also available as the cheapest in the bunch at £75,885).