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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

$4.5M Maryland mansion has a brick street with classic cars in its basement

At one extremely large residence in Potomac, Maryland, the residents need not call the driver to head into town. Instead, the people who lived and will live in this house can simply take a walk downstairs to hit up the post office, or the theater, or the massage parlor. These faux shops are just a small part of a re-created old-style downtown strip, complete with a brick drive and classic collector cars.  Brought to light by Twitter user @victoriaxxviii, 11610 Highland Farm Road, Potomac, Maryland, is a 12,089-square-foot gated mansion that sits on four acres, with the opportunity to buy two more next to it. It has seven bedrooms and eight bathrooms in the main house, a guest house with two bedrooms and a bathroom, and a pool house with a full kitchen and a bathroom. The place also has a heated pool and a tennis court. Yet, none of that would be of interest if not for the items hidden in the home's finished basement.  Best understood by seeing the photos above, the lower level of the house was built to resemble an old town. In addition to the aforementioned stores, it also has a sports shop, a flower shop, an inn, a tattoo parlor, a church, and most important, an auto repair shop and gas station. The repair shop is key, as there are several collectible cars positioned throughout the winding town road. Seen in the photos are a Citroen 2CV, a Jaguar E-Type roadster, a scooter, and a third vintage car that appears to be from the '20s or '30s.  The house was built in 1987 and features four garage spots. It is currently listed for $4.5 million, but it is unclear if the downstairs cars are included in the purchase. Visit Washington Fine Properties for more photos of the house and extra information about its amenities. Related Video:    

V12-powered Jaguar E-Type Series 3 the restomod treatment from UK firm

As Jaguar tries to figure out its future, a growing number of aftermarket companies are reinventing its past. British restoration shop E-Type UK is the latest company to announce a restomod program for the popular sports car released in 1961. It's working with later Series 3 models, which is a little unusual, and it leaves no part untouched. E-Type UK starts every Unleashed project with a donor car; it doesn't build an E-Type from scratch. After strengthening the basic platform, it bores out the V12's cylinders to increase its displacement to 6.1 liters, 800 cubic centimeters more than stock. Additional modifications, like an electronic fuel-injection system and a free-flowing exhaust system, boost the engine's output to 400 horsepower, and a five-speed manual transmission sends the cavalry to the rear wheels. Four-piston front brake calipers ensure the Unleashed stops as well as it goes. With the engine finished and tuned, E-Type UK turns its attention to the chassis. It fits the E-Type with technology the original model could only dream of, like fully adjustable shock absorbers. Wire wheels are standard equipment, they fit the car's sleek profile well, but their diameter increases slightly to 16 inches to clear the bigger brakes. Designers restyled the bumpers, the grille, and the exterior emblems, though the changes are relatively subtle, and they added LED headlights to give the E-Type the visibility of a modern car. Inside, the only limit is the thickness of the buyer's wallet. Anything is possible; the options include different types of leather upholstery and various trim options. Heated seats, LED lighting, a push-button ignition, Bluetooth connectivity, and a surround-sound system are among the equipment added by E-Type UK to encourage future owners to drive their Unleashed often. All told, each build requires at least 4,000 hours of labor, which partially explains why pricing starts at GBP325,000 (around $447,600 at the current conversion rate) before the cost of a donor car enters the equation. For context, that money could buy you two examples of the Lamborghini Huracan Evo and a garage to keep them in, a small plane, or 447 examples of your favorite $1,000 econobox. And yet, we doubt E-Type UK will have a difficult time finding clients. Restomods are a big trend in the industry, some are even Volvo-based, and they're never cheap. Related video: This content is hosted by a third party. To view it, please update your privacy preferences.