1970 Jaguar E-type on 2040-cars

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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

The Jaguar E-Type Lightweight is back on the prowl after a few decades away

Sometimes procrastination has its benefits. Jaguar originally planned to build a run of 18 E-Type Lightweights for racing in the '60s. However, it was only ever to complete 12 of them. It has taken all of the intervening decades to finally get back to the project and build the final run of new Lightweights. While Jag announced the plan recently, the first continuation model was unveiled during the Pebble Beach weekend.
Coming from Jaguar Land Rover's Special Operations unit, these cars are identical to the way they left the factory in the '60s. Jag is even using the same grade of aluminum for the bodies, and the cars are fully compliant for FIA historic racing. Power comes from an aluminum, 3.8-liter inline-six with about 300 horsepower and 280 pound-feet of torque routed through a four-speed manual gearbox. Who could guess that in 2014 someone could buy a brand new vehicle from a major manufacturer that comes with Weber carbs? Though, Lucas mechanical fuel injection is an option.
While they look old, these new E-types are also a wonder of modern technology. To get things just right, the company laser scanned an original car to create the new bodies. Check out the gallery from the unveiling to see this old cat on the prowl again.

Stolen Jaguar Recovered Forty-Six Years Later

Forty-six years ago Ivan Schneider, successful Manhattan lawyer, bought himself the Jaguar convertible that would feature in a most unusual tale of unrequited love. It was the first (and "prettiest") of many luxury cars he would own, his companion on fast drives - and the only one that was ever stolen. Forty-six years later, a U.S. Customs and Border Patrol analyst running a routine export check through a stolen car database came up with a hit. The 1967 Jaguar XKE was hot. The problem: It was already on a cargo ship, in a container, headed for Europe, two days out of the Port of Long Beach on the Pacific Ocean. Investigators with the California Highway Patrol and nonprofit National Insurance Crime Bureau got to work. New York police still had the March 1968 incident report. CHP investigator Michael Maleta spoke with Schneider in Florida, where he now lives. Schneider thought it was a prank. "After we convinced him, he was excited," said Maleta. After all, Schneider told The Associated Press on Wednesday, he would think of the car every time he bought a new one. And, he said, he is a car guy who has owned quite a few exotics. For the months he owned it, he was in love. "I've always said that was the prettiest," Schneider, now 82, said. Tracing the car's history, Maleta learned the Southern California man exporting it to the Netherlands had bought it about three months ago from an owner in the San Joaquin Valley, who himself had it 40 years. What happened between its disappearance from the concrete canyons of the Upper East Side and its California sojourn - Maleta hopes his investigation will answer that. After its out-and-back sea journey to the Netherlands, the car is back in Southern California, more than two months after the law finally found it. It's rusty and scratched, but still worth about $24,000 - and far more if restored, as Schneider plans to do. He just won't push it too hard. It's old, so is he, and though beautiful it is known for trouble under the hood. "I'll use it as a Sunday car," Schneider said. "They were never reliable." At least, one day soon, it will be back home. Related Gallery 2014 Jaguar XJR Test Drive Weird Car News Jaguar stolen car