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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

Jaguar XE SV Project 8 is a 592-horsepower monster

Move over, F-Type, Jaguar has a new performance flagship. The Special Vehicle Operations division of Jaguar Land Rover applied its expertise to the XE sports sedan to create an absolute monster of a car. Named the XE SV Project 8, it features a 5.0-liter supercharged V8 pumping out 592 horsepower and 516 pound-feet of torque. That power goes through an eight-speed automatic and an all-wheel-drive system with an electronically controlled torque-vectoring rear differential. In practice, this will rocket the super sedan to 60 mph in a claimed 3.3 seconds on the way to a 200 mph top speed. The XE SV Project 8 is not only about raw power and speed, though. Lightweight carbon fiber bumpers, front fenders, and hood have been fitted. The fenders are significantly wider, too, which cover 265-mm wide tires up front, and Hellcat Widebody-rivaling 305-mm wide tires in the back. The added grip is supplemented by stiffer springs and retuned anti-roll bars and shocks. The front splitter and rear wing are adjustable, as is the ride height. Carbon ceramic brakes are also included with six-piston front calipers and single-piston rear calipers. All of these pieces should come together to make the XE SV Project 8 just as impressive in the corners as in a straight line. View 12 Photos The interior has undergone an overhaul, too. The standard model has seating for four, featuring front buckets with magnesium frames, and more sculpted rear seats. Carbon fiber and Alcantara can be everywhere throughout the cabin. All of the typical Jaguar comforts are still present, as well, including 4G Wi-Fi, climate control, LCD displays, and a 380-watt sound system. The dial shifter in the regular XE also gives way to an F-Type-style lever allowing for manual shifting via the lever instead of paddles if you so choose. There is an additional interior configuration for the XE SV Project 8 that won't be available in the US and Canada. Called the Track Pack, it completely removes the rear seats, and the front buckets are replaced with carbon fiber units. In place of the rear seats is a roll cage with harness points for fitting the included four-point harnesses. The pack also adds a fire extinguisher system along with a black roof and stripes. The Jaguar XE SV Project 8 will make its full public debut this week at the Goodwood Festival of Speed. Only 300 of the cars will be built, and all of them will be assembled at the Jaguar SVO facility.

Jaguar Project 7 concept is an F-Type in a D-Type mold [w/video]

In addition to the XJR, XFR-S and XKR-S GT models Jaguar is bringing to the Goodwood Festival of Speed this weekend, the manufacturer announced that the F-Type-based, D-Type-inspired Project 7 design study will make its "dynamic" debut at the festival, with driving duties assigned to Mike Cross, Jaguar's chief engineer of vehicle integrity. Here's the cool part: With Jaguar's Director of Design, Ian Callum, leading the team responsible for Project 7, it went from the drawing board to track testing in only four months, Jaguar states, with a claimed 0-60 time of 4.1 seconds and top speed of 186 miles per hour.
Project 7, which was named in honor of Jaguar's seven wins at the 24 Hours of Le Mans, will be making runs up the hill at Goodwood over all three days of the festival, which starts at the Goodwood House in West Sussex, England, this Friday.
Far from a fragile concept car, Jaguar says, the single-seat Project 7 is a fully functional sports car. It uses the all-aluminum chassis and body of the F-Type, retains that car's 550-horsepower, supercharged 5.0-liter V8 and eight-speed automatic transmission but features lots of bespoke carbon fiber aerodynamic bits, some of which were inspired by the Le Mans-winning D-Type of the 1950s. The most obvious nod to that classic is the rear fairing with integrated rollover hoop - the F-Type's convertible top is gone. The windshield was also lowered, giving the roadster a more rakish silhouette as it sits on 20-inch forged-alloy wheels with carbon fiber inserts.