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Not just 'our logo on a sail': Automakers gain technology from America's Cup

HAMILTON, Bermuda - From water taxis that "fly" on hydrofoils to aircraft wings and cutting-edge car steering wheels, the America's Cup has produced technology with potential far beyond its "foiling" catamarans. With their focus on carbon fiber and aerodynamics, the teams that fought for the America's Cup attracted partners including planemaker Airbus and automotive groups BMW and Land Rover, who were keen to learn from them. One area where this is likely to have an impact is in harnessing "foiling" technology, where the America's Cup boats "fly" above the water on foils, cutting water resistance. "Foiling in small electric boats will most likely appear on rivers in major cities. We are just at the beginning of the foiling adventure," Pierre Marie Belleau, head of Airbus Business Development, who managed its partnership with Larry Ellison's Oracle Team USA, told Reuters. The space-age catamarans used in the 35th America's Cup, which ended in victory for Emirates Team New Zealand this week, can sail at maximum speeds of 50 knots (57 mph) and have more in common with flying than sailing."CARBON FIBER RELATIONSHIP" For Jaguar Land Rover, which sponsored British sailor Ben Ainslie's attempt to win the cup, the relationship is a strategic one with a focus on technology and innovation. "We don't just get our logo onto a sail," Mark Cameron, JLR's Experiential Marketing Director, said by telephone, adding that the carmaker would be providing more designers to help Land Rover BAR with technology for their next campaign. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly. It's all changing," Land Rover produced a special steering wheel for Ainslie to use in the America's Cup, with in-built gear shift paddles that allowed him to adjust the catamaran's "flight" levels. The relationship is similar between BMW and Oracle Team USA, with the German automaker focused on areas including the electronics in the wheel used by skipper Jimmy Spithill, the development of carbon fiber used to make the boat and its components, and the aerodynamic testing. "We like to think of ourselves more as a partner than a sponsor. We have a very strong carbon fiber relationship," Ian Robertson, who is the BMW management board member responsible for sales and brand, told Reuters between races. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly.

Jaguar F-Type US order guide loose online

An alleged US order guide for the 2014 Jaguar F-Type has made its way online courtesy of the good people at F-TypeClub.com, documenting everything from wheel color options to special equipment packages. From the looks of things, buyers will be able to choose from a total of eight wheel designs in sizes ranging from 18 inches on the base model all the way up to 20 inches. While most of those rollers are available in either silver or black finishes, the 20-inch blade-style wheels are not only forged, but come with carbon-fiber trim. Fancy.
Depending on trim, F-Type buyers will get to choose between two types of seat, including a set of performance-style 14-way power adjustable thrones, complete with seat belts in black, red or tan. Other fun tricks include available power folding side view mirrors and a 770-watt, 14-speaker Meridian sound system.

Jaguar C-X17 gets liquid metal finish for Dubai show [w/poll]

We thought the C-X17 concept looked pretty good when Jaguar unveiled it in Frankfurt a couple of months ago. But that shade of blue, while nice enough, made it look like it shared more than a similar name with the Mazda CX-7. No, what a Jaguar needs is a more luxurious paint job than electric blue. And that's just what the British automaker has given its crossover concept in time for the Dubai Motor Show this week.
What we have here is the same C-X17, but repainted in what Jaguar calls "a lustrous Liquid Aluminum liquid metal finish," and we have but to agree. What do you think? Scope it out in the fresh batch of high-res images above and cast your vote in the poll below.
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