1966 Jaguar E-type on 2040-cars

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Jaguar Land Rover proposes seats that scientifically massage your butt, for your health

Habitually sitting too long can degrade a person's health. Scientific research has proven that dormancy can increase the risk of obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome, according to the Harvard Medical School. Although sitting can be avoided in many cases, such as using a standing desk at work, taking a seat is the only option when hopping in the car for a drive. Jaguar Land Rover (JLR) is hoping to address this negative aspect of cars with a new high-tech seat that the company says mimics the act of walking.  JLR calls the concept a shape-shifting, or morphable, seat system, and it is currently in a trial period with Jaguar Land Rover’s Body Interiors Research division. Using actuators built into the seat's foam, the seat will constantly be in motion with micro-adjustments that can be tuned to the needs of different people and body types. JLR believes it has created a system that recreates what is known as pelvic oscillation, a motion that can supposedly trick the brain into thinking the body is walking. In addition to helping to prevent internal health issues, JLR also notes that a sedentary lifestyle can degrade and shorten muscles in the legs, hips, and rear. If these muscles are worked on a regular basis, the chance and risk of injury and back issues could potentially be reduced. The new seats are just one of many car interior technologies JLR has explored. In the past, we've seen tech that tracks brainwaves and heart rates, creates augmented reality, helps prevent motion sickness, and helps stop the spread of germs. They've also taken the time to have an expert demonstrate the perfect seating position. Most of this stuff is experimental for now, but it's possible similar features could eventually trickle down to production cars, in time. See how the seat moves in the video below. Related Video:    

Jaguar Land Rover may buy Silverstone racetrack for new HQ

Jaguar Land Rover might add another chapter to its venerable motorsports legacy by purchasing the revered UK racetrack Silverstone to use as its new company headquarters. JLR could reportedly offer 22.7 million pounds ($34.1 million at current rates) to buy the circuit, according to Automotive News Europe, which cites several British media sources. The British automaker would then invest the equivalent of $78 million to turn the historic track into a celebration of the brand, including a museum, experience center, and hotel. The company would also construct space for its marketing team and engineers, Automotive News Europe reports. Motorsports would still continue there, too, which means the course's Formula One legacy is safe. Neither JLR nor the British Racing Drivers' Club, which leases the track, have confirmed the rumors. The BRDC only suggested that it received several confidential offers to purchase the circuit. Silverstone has a motorsports history that goes back to the late 1940s and is often the home to the Formula One British Grand Prix. The track's organizers have a long-term deal to continue hosting the F1 race, too. Today, the course also features major events from MotoGP and the FIA World Endurance Championship. In November, Jaguar released a video that celebrated some of its legacy at Silverstone by bringing the modern XJR and Le Mans-winning XJ-R9 LM at the track. If the company's purchase happens, you can expect to see a lot more Jags and probably some Land Rovers lapping the course. Related Video:

2014 Jaguar XFR-S super sedan is 550-HP worth of cool

The 2014 Jaguar XFR-S was considered last year, teased last week and now has been totally let loose. The most powerful sedan the company has ever made and the newest addition to its line of R-S performance cars - following the XKR-S - and we'll be getting even fewer of them than we thought. 200 had been the rumored allotment for the US, but the official word now is that we'll see just 100.
Each XFR-S will use the same 5.0-liter supercharged V8 that powers the XKR-S, meaning a 40-horsepower and 41-pound-foot bump over the XFR for 550 hp and 502 lb-ft in total. Shifting through the adaptive, eight-speed ZF transmission gets it from standstill to 60 mph in 4.4 seconds, but for all that, it gets the same gas mileage as the XFR, aided by its stop/start system, and so doesn't get hit with a gas guzzler tax.
Other XKR-S bits have made the jump, including an upgraded suspension front and rear, the near-straight pipes for the cracking exhaust note we drank up like ambrosia and twenty-inch, six-spoke lightweight wheels that are an inch wider than on the XFR. Lateral stiffness is up 30 percent, the electronic systems have been recalibrated to handle the extra oomph, throttle response has been sharpened and can be made even sharper by going into Dynamic Mode.