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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

How Jaguar optimized the Ingenium gas engine for the F-Type

At the 2017 New York Auto Show, Jaguar showed off the new entry-level F-Type, packing a 2.0-liter, turbocharged, gasoline-fueled inline-four that produces 296 horsepower, which is built in-house in the UK. It's the debut of this branch of the Ingenium engine series, and it's also the top of the Ingenium gas range; most JLR vehicles will offer a less powerful 247-hp version. We caught up with Jaguar's engineers to figure out exactly how this high-output Ingenium engine differs, and what Jaguar had to do to fit it in the F-Type's engine bay. While all Ingenium 2.0-liter gas fours share major architecture – the aluminum block and heads, as well as the bore and stroke – there are some internal differences. The most important are the low-compression pistons, which allow for more boost without detonation. The new compression ratio is 9.5:1, compared to the 10.5:1 ratio in the 247-hp spec engines. To make the most out of more boost, you need new plumbing and a way to get more fuel into the combustion chamber. So Jaguar fitted a larger twin-scroll turbocharger that's unique to this application. It features low-friction ceramic ball bearings – Jaguar says this improves transient response. There are also new fuel injectors and a fuel pump to accommodate the increased demand for gas in the high-output engine. On the back end, there's a unique exhaust system with active flaps to give it a louder bark when called for. Of course, some new hardware and more boost means the various electronic systems that control the engine needed changes. For one, Jaguar's changed the cam timing and valve lift mapping, as well as the ignition timing. The throttle mapping and transmission calibration have also been optimized for the new engine. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As far as the driver's concerned, the biggest change from the 247-hp engine to the 296-hp one – other than increased scoot – will be where the power peak is. The 296-hp engine makes peak power at a higher point in the rev range, which should reward drivers who generously prod the throttle and hold gears in manual mode. Remember, F-Types equipped with this engine will only be available with an automatic transmission. You should also remember that it's an excellent gearbox overall, with rapid, smooth shift characteristics, if the other 8-speed Jaguars are anything to go by.

2017 Jaguar F-Pace is on the prowl in Frankfurt [w/video] [UPDATE]

UPDATE: A previous version of this story indicated that rear-wheel drive was standard. This was incorrect. The F-Pace uses a standard all-wheel-drive system with a rear bias. The story has been edited to reflect this. After much teasing, Jaguar finally introduced the new F-Pace, the company's first ever crossover, at the 2015 Frankfurt Motor Show. Of course, we had to trek over to the Jaguar stand to have a look. As we already know a very great deal about the new F-Pace, we'll just recap some of the finer points. Prices for the five-place CUV begin at $42,390, which will score you a model with a 340-horsepower, 3.0-liter, supercharged V6. If you'd like the 380-hp version of that engine – along with a lot more equipment – prepare to pony up $56,700. The very cheapest way into the F-Pace, though, will be with the 2.0-liter, turbodiesel four-cylinder, which starts at $40,990, offers up a modest 180 hp, 317 lb-ft of torque, and an on-sale date of sometime late in 2016. An eight-speed automatic transmission is the sole gearbox for the two V6 models, although Jag hasn't said what gearbox it will pair with the diesel mill. The standard, rear-biased, all-wheel-drive system will feature brake-based torque vectoring that can switch up to an even 50:50 split. Adaptive dampers promise, meanwhile, promise a leaper-worthy handling character, while wheel sizes vary from 18 to 22-inch wheels. Speaking of that all-wheel-drive system, while this may not be a Land Rover, it still promises a degree of off-road ability. The wading depth is an adequate 20.7 inches, while the approach and departure angles are 25.5 and 25.7 degrees, respectively. As we said, that's not the equal to even the lowliest of Land Rovers, in this case the Discovery Sport, which can wade up to 23.6 inches, manage angles up to 25 degrees on approach, 31 degrees on departure, and features an advanced Terrain Response system. Those that were worried Jaguar's CUV would be stealing the thunder from the off-roaders at Land Rover – like your author – look to have been mistaken. Unsurprisingly, that handsome body is mostly aluminum, although there's some high-strength steel, and even a bit of magnesium and composite material, all of which contributes to a torsional rigidity on par with the lower-riding XF sedan. We have a wide lineup of live photos of the new CUV. Take a look, and keep an eye open for the F-Pace in dealers next spring.