1963 Jaguar Xke Convertible on 2040-cars

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Jos? Mourinho shares his fear in Jaguar F-Type R Coupe spot

Jaguar is in the middle of an image makeover. It wants people to know that it makes more than just big, comfy luxury cars. Underneath that there is an edge. In its recent ads, the company wants to be associated with a more tailored, witty form of villainy. The next step is showing that it's also fearless.
Many Americans might not be familiar with José Mourinho, but he's one of the premier soccer, or football, coaches in the world. He's nicknamed "The Special One." Mourinho worked his way up from an assistant coach to lead small teams but eventually took over international heavyweights like Real Madrid and Chelsea.
In a new ad for the Jaguar F-Type R Coupe, Mourinho talks about what it means to be afraid. You might think such successful people overcome their fears, but successful men are driven it, he claims. But being scared doesn't make a man weak - it makes him dangerous. Scroll down to understand what Mourinho is talking about and get an earful from the wonderful exhaust of the R Coupe.

Jaguar Classic's 3.8-liter engine block costs nearly as much as a new Jetta

Jaguar is helping collectors restore its vintage models by resuming production of the 3.8-liter six-cylinder engine block it built between 1958 and 1968. Called XK, the straight-six originally powered half a dozen models (including the famous E-Type), and its modern recreation costs nearly as much as a new compact sedan. Wearing part number C22250, the cast-iron block is built to the original's specifications by Jaguar's Classic division, and it comes with a 12-month warranty. Sourcing a used block would likely be markedly cheaper than ordering a new one from the factory, but enthusiasts who value originality above all will appreciate the fact that it comes certificate of authenticity. Customers who send the company proof of vehicle ownership can even retain the serial number from the engine they're pulling out, though an asterisk will identify it as a replacement. Jaguar built the XK engine for several decades, but the 3.8-liter variant only remained in production for 10 years. It powered cars like the surprisingly quick XK 150 roadster, the stately Mark IX and early examples of the E-Type, though its displacement grew to 4.2 liters in 1964. As of this writing, only the 3.8-liter XK is available new. If the E-Type you're painstakingly restoring deserves nothing less than the best, or if you think a 3.8-liter block makes an awesome coffee table, you'll need to send Jaguar a check for GBP14,340 including taxes, a sum that represents approximately $17,800 at the current conversion rate. Enthusiasts will also need to source pistons, connecting rods, a crankshaft and a complete cylinder head, among many other parts, so the cost of a full rebuild will lie well beyond the $20,000 threshold. For context, Volkswagen charges $18,895 for an entry-level Jetta. Related Video:

Jaguar F-Type Project 7 takes the D-Type to the 21st Century

One of the many big name debuts during the 2014 Monterey car week is this, the Jaguar F-Type Project 7, a stunning roadster inspired by Jaguar's legendary, finned D-Type sports car.
The Project 7 expands on the already appealing F-Type Convertible formula, further boosting the Jaguar Land Rover 5.0-liter, supercharged V8 to its most potent form yet - 575 horsepower - making this the most powerful production Jag in history. So equipped, the Project 7 is more cheetah than jaguar, roaring to 60 miles per hour in a rapid 3.8 seconds before reaching its electronically limited peak speed of 186 miles per hour.
Prices for the F-Type Project 7 start at $165,000, with customer deliveries slated begin in spring of 2015.